As a woman of color who’s lived in five countries and four cities on three continents, Kelly Byrd knows and preaches the importance of telling brand stories from diverse, global perspectives well. Here are some takeaways from our conversation.
What experts can agree on is that 2020 couldn’t be considered as anything approaching an ideal year for the marketing and advertising industry. But as we take our initial careful steps into 2021, you can almost hear the collective sigh of relief.
Closing business often comes down to trust, and it starts with your company’s NAP (name, address, and phone number). It’s important that this information is the same everywhere it appears online.
Last week in this blog we talked about current trends in the SEO world. One of those trends was the steady emergence of voice search. With digital assistants in all of our phones, sitting in the corner on the kitchen counter, and even in our cars, voice search is picking up some serious steam.
In addition to guest posting on the UpCity blog, RevLocal is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile here. As Facebook continues to make updates to their ad platform, its metrics are changing, too! Recently, Facebook announced that they replaced their ad relevance score with new metrics as […]
We use analytics in marketing to tell us all sorts of things. Tools like Google Analytics tell us a lot about market behavior and are an invaluable resource for building a great digital marketing strategy. But, there’s something that’s hard to tap into with typical analytics, and that’s insight to what type of content your […]
The Google ranking algorithm is constantly changing. Multiple times a day, Google introduces small tweaks, but every now and then, they implement larger changes that more dramatically alter the SERPs. It can certainly be hard for SEO professionals to keep up with all these changes, so this post will give a brief overview of some of […]
As a business owner, you already know how important it is to have a presence online. While you may have already set up a website, uploaded plenty of content to your blog feed, and established a loyal following on Facebook, it may not be enough to grow your business and increase your bottom line. In […]
If you’ve spent any time at all doing research into SEO or content marketing, you’ve likely read or heard the phrase “content is king.” You might be surprised to find out that that mantra actually stems from a 1996 essay written by Bill Gates. The essay begins with this prediction: “Content is where I expect much […]