Reviews play a crucial role in the buyer’s journey, and therefore it’s extremely important for your brand’s online reputation that you have a solid plan in place to elicit reviews from a number of sources and across different channels.
Undoubtedly, it takes some work to gather high-quality reviews from your customers, but those reviews have shown to have a very real impact on new customer acquisition, sales revenue, and business growth. Here are five major factors related to reviews that shape your brand’s credibility.
Reviews can make or break a buying decision for many people. In today’s B2B environment, is your business doing everything it can?
Take our short quiz to find out if you’re ready for a world tour or still have some work to do before you’re selling out the arenas. Without a doubt, online reviews are critical in a prospective customer’s buying decision. It doesn’t even matter how much something costs. Whether it’s a new roof for your […]
Online reviews influence buyer behavior today more than ever, and fake reviews are rampant. Learn why combatting fake reviews is key.
Whether they’re looking for the best deep dish pizza in Chicago or the most durable yet stylish computer bag, it’s likely that customers will make a decision partially based on a peer’s online recommendation. According to a study conducted by YouGov, 78 percent of American consumers consult online reviews prior to making a purchase. The […]
As you know, maintaining a brand image both on- and off-line requires a lot of moving parts, and user-generated content is one area where marketers will never have total control. In the era of instant communication, word of mouth can be either a great asset to a brand, or a detriment. Luckily, there are proactive […]
Customer review sites like Yelp!, Google Reviews, and UrbanSpoon, are part of how many people make purchase decisions. The good and bad news is that on the web, everyone has a voice. Make sure your small business is well represented on the review sites that matter the most. This overview will tell you how they work, which ones matter most, and how you manage what people are saying.