UpCity Director of Demand Generation Andy Keehn offers his thoughts on developing a successful lead generation growth strategy that drives meaningful results
Social media allows for targeted interactions and insight into consumer needs and wants, and each platform plays a different role in the overall sphere of lead generation.
Businesses looking to improve the success of their lead generation tactics in the current economic landscape will have to take a less mechanical and more human approach if they expect to see results.
Marketing service providers are changing the way they interact with their audience, acquire new customers, and create passionate brand advocates that will turn into recurring business. With word-of-mouth marketing (WoMM) exploding onto the scene over the past several years as one of the best ways to acquire and convert leads into lasting customers, more and […]
UX is important for generating conversions. Learn 5 approaches to UX that will boost conversions rates and grow your business.
Advancements in technology have shaped how we do business in a number of ways. Arguably, one of the most important changes has been in how businesses communicate within their professional communities and with clients. For example, it wasn’t that long ago that a mailbox full of catalogs signaled the beginning of the holiday shopping season, […]
Let’s talk about email. For many businesses, it’s either a love it or hate it approach to marketing. At this point, many of us are already familiar with the claim that email produces a $38 ROI for every dollar spent but ask around a little bit and individual answers to the ROI question range from […]
Successful site design is crucial to your e-commerce business. In fact, you’d be nowhere without it. You depend on your site to attract, engage and convert customers. That’s a lot of responsibility placed on your web pages and understanding how UX plays into the equation is key. But, with everything you’ve probably heard about UX design, […]
Every agency has a slightly unique process when it comes to sales; however, the stages of the sales process are relatively similar. First, a sales representative identifies a lead (or it comes in from one of the agency’s lead generation channels). Second, they make contact, and finally, qualify the lead to decide whether or not they are […]