Why is networking so important? And why does building a relationship with your connections make a difference?
For your agency to thrive, it requires a well defined sense of purpose that clearly communicates to customers, investors and prospective employees why they should engage with you. All of this can be found in one neat package called a mission statement. Some of the most influential businesses in the world are instantly recognizable by […]
Reputation management and review generation have become buzzwords in the digital marketing space. They’re thrown around and peppered into almost every client conversation, and yet, ironically, most digital marketing agencies themselves don’t seem to spend much time on building their own online reputation. Having worked with thousands of agencies across the country and around the […]
According to the American Marketing Association, a brand is a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Based on that alone, you can tell that your company’s visuals are important to the definition and perception of your brand. Companies that […]
Digital agencies come in many forms. There are creative agencies, marketing agencies, design agencies, and dozens of hybrid forms. You know about agencies. Maybe you work for one. Maybe you want to start one. Maybe you own one. And maybe you can relate to this common problem. Every agency I know wants to attract and […]
Small, local businesses must always make a great first impression. Look at this scenario: Joe is on the other side of town for a meeting, and wants to stop and grab a burrito. He whips out his phone, starts the Yelp app, and searches “mexican food”. With 10 options in a 4 block radius, why […]
Successful reputation management involves a lot of multitasking. Keeping one’s ear to the ground to catch reviews and mentions, and managing responses and content creation means that there’s never a dull moment. Today our focus is on the monitoring piece—the work necessary to stay on top of how your brand is discussed online and catch all […]