In the B2B product and service sector, customer loyalty may be even more important than in the B2C space for a variety of reasons. Here we highlight just a few great examples that show how and why loyalty programs can work in the B2B space.
UpCity SEO Content Strategist Michelle Alese gives her tried-and-true advice for conducting meaningful backlink exchanges.
From internal hiring to outsourcing to reexamining your current list of clients, the evolution into a more diverse and inclusive business can have some very significant benefits.
UpCity conducted a survey of nearly 800 employees across a wide variety of industries in the United States and Canada asking for their opinions on diversity in the workplace.
We surveyed nearly 600 employees in a wide variety of industries throughout the U.S. and Canada to get their thoughts on returning to the office and how a company vaccine mandate would affect their stress levels.
In this exclusive Q&A, Socialgist Chief Product Officer Jay Krall discusses the state of social media and PR as it relates to B2B, data privacy considerations, and much more.
The need for digital inclusion is only increasing–especially in a post-pandemic world. With that, there is surmounting pressure on companies to keep their mobile apps and website in line with web content accessibility guidelines.
To celebrate #SMDay, why don’t we revisit some of the best B2B social media strategies that separate us from our B2C partners?
The most effective CRM systems are integrated to work with the other systems used by your organization in order to be able to not only track and correlate data but also to automate tasks and provide guidance to your sales team.
We all want things to get back to normal and shake our peers’ and colleagues’ hands again, but until then, we have to make the absolute best of the difficult situation and do what we can to maximize the opportunities we get to connect, regardless of the platform.
