Ask around to companies big and small and every single one of them is going to tell you that they’re planning to spend more on digital marketing this year. If you’re a small business owner, you might be searching high and low for the tool that gives you a competitive edge against them. It turns out that call tracking is a great way for businesses of any size to streamline their model and ensure they attract the customers they’re looking for. Here are five reasons to try out call tracking this year.
1. Manage Your Return on Investment
One of the biggest costs for any business is what you end up paying in labor costs. Labor costs are digging into your profits during every hour that you’re operating your business. If you want to ensure that you’re getting a solid ROI, you need to be tracking your calls. You get so much information to help determine your ROI for your marketing campaigns when you use this method, that there’s no good reason not to. When you use unique phone numbers that can be tracked, you’ll know if you’re producing profits.
Software to help you manage these numbers is vital. It’s hard to track your spending and earning rates dollar to dollar; however, when you’re using tracking software, you get to be on top of every dollar you spend on advertising and see what it results in.
2. Calling Hours are Changing
Your peak call hours might not be exactly what you think they are. When you’re tracking when calls are coming into your company, you know when your customers are trying to reach you. There could be several hours during the day when you’re missing the chance to make a profit. With people working remotely at more flexible hours than ever, your peak calling hours might not be what they were a couple of years ago. They might not even be what you think they are if you’re not tracking your calls. When you track your calls, you get a major benefit from being able to schedule working hours for your staff. This means that you’ll optimize labor and give your customers the kind of attention they need when they need it.
3. Target With Accuracy
When you’re tracking your calls with software, you get a chance to learn a lot about your customers. The software gives you an idea about where your callers are located and where they’re calling you from. If you’re getting a lot of New York numbers calling you from somewhere on the west coast, then you’ve landed yourself in a niche. The actual demographics of the people who want to call about your products and services gives you a clue as to what they probably want. You can start to figure out who they are and where they live. With a little bit of probing, you’ll get their likely age and income of the people who are calling you. The more information you get from your clients, the better your ad spending is going to be. Determining demographics are the hard part. Once you figure that out, you’ll be able to spend ad dollars a lot better.
4. Streamline Your Digital Presence
Digital marketing isn’t as expensive as traditional marketing, but it’s still easy to waste your money. If you’re not on top of the time and energy you’re spending on your digital presence, you could be wasting your efforts. Tracking the phone numbers that call you helps you to manage your internet efforts. Online efforts don’t happen in a vacuum and localization really matters. With the help of search engine optimization, you can target your audience by location, even when you’re online. Track your calls to figure out which pages are producing the most calls for you. When you have landing pages to target certain customers, you have the ability to ensure that your online marketing has a serious impact. You’ll have a better focus and more strongly crafted marketing strategies when you have data to back up your digital decisions.
5. Improve your SEO
When people are looking for a product or service, now they turn to search engines. In the absence of the phone book, that’s the best way to ensure that you find products and services that are located in your region. As algorithms improve, more people find the best companies in their backyard with search engines. Call tracking helps you improve your SEO because it collects so much information, especially when connected to your PPC campaigns.
Pay per click marketing can feel like a scattershot if you don’t know what you’re targeting and which types of clients you’re trying to get. By using software to track your calls, you get to see which keywords are performing the best for you. This way, you’ll refine your SEO and ensure that you only use keywords that have a serious impact. If your keywords aren’t attracting customers, then you can focus on the ones that are working for you.
As you track your calls with the right piece of software, you’ll be able to compete with larger companies as you see which advertising channels work for you. There are so many ways to get your name out there and advertise but every channel isn’t for every company. If your competitors are performing well in one market, you can take up space to see if you can match them.
Call Tracking is a Great Way to Get Ahead
With call tracking, you get to learn more about your customers. You also get to learn how your ads are performing. You get so much from tracking calls with software that it’s a wonder more companies are using it.