As a longtime blogger, I know from experience how difficult it can be to maintain a regular schedule of fresh, new content. As other priorities in life come up, blog entries can fall by the wayside. But as any competent internet marketer will tell you, consistency is extremely important when building (and maintaining) a fanbase online. Ensuring that you are continually producing new and original blog content has the natural direct effect of increasing readership, generating new organic search traffic, which in turn increases organic SERP performance, and the cycle continues. Using these easy tips, you can help stave off lazy blogging, and ensure that you are posting fresh, new content every single day-no matter how small the content may seem.
Blogging is a Muscle. Flex It.
Like most hobbies, be it soccer, video games, playing guitar, etc., practice is the key to constantly improving. By simply going through the motions of creating a blog entry, you are exercising and challenging your brain to create something out of nothing. Don’t sell yourself short-writing of any kind is an amazing feat if you really think about it. The ability to take an idea, a thought, or a feeling, and convey it in a way that other people can understand and appreciate is a gift. Even if your entry for the day isn’t Pulitzer Prize winning writing, it’s writing nonetheless. And more importantly, it’s yours. Build a body of work, if for nothing else, but for your own practice and self-satisfaction.
You Don’t Have to Write a Novel
Not every blog entry has to be a long-form, mind blowing expose on a hot topic. Sometimes, it’s okay to write a quick entry that may include nothing more than a few thoughts.
Industry-Related News and Blogs are Your Friend. Use Them!
If you can’t find something to write about, turn to the news. Read up on current events that pertain to your blog or your field of expertise. At the very least, you can come up with some compelling thoughts on an article or story you’ve read, and you can in turn share that content with your audience while still contributing something useful to the overall conversation.
Use Rich Media to ‘Beef Up’ Light Blog Content
If your writing is feeling a bit skimpy, use some rich media elements to add a bit of heft to your entry. Now, don’t use images and videos as a crutch to supplant less-than-awesome writing, but in a pinch, filling a little dead space with rich content is better than a blank, white page. Try to use complementary media, not just media that reinforces what has already been said. Find interviews from parties with counter-views to provide context and scope for a story or opinion you’ve written. Or perhaps find some file footage that provides some added illustration to get a point across. Rich media can be your friend, if you use it intelligently.
Now that we’ve covered a few basics of philosophy when it comes to consistent blogging, I’d like to show you an additional resource: my 30-minute framework for Social Media consistency. Maintaining your Social presence on Facebook, Twitter, Instagram, etc., is an integral part of your content machine. After all, if you don’t have anywhere to share your content, what’s the use in building it?! If you follow this 30-minute Social Media and Blogging Regimen in conjunction with one another, you should see consistent, natural growth of your audience, content views, shares, and social media engagement! (Remember: If your content sucks, your results will too! I can’t make your content high-quality with the snap of my fingers, but I can help you leverage that quality content to squeeze the most growth from your effort.)
Your 30-Minute Social Media Framework (7-5-7-5-6)
- 7 Minutes – Review community activity from past 24 hours, and engage with audience members via likes, shares, and/or comments on content.
- 5 Minutes – Discover new influencers to follow that are consistent with your interests and blogging topics, and connect via follow, friending, etc. Review any existing inbound friend/follow requests
- 7 Minutes – Respond to audience communications (comments, @replies, likes, etc.) Demonstrate to your audience that you are active, and genuinely engaged on a daily basis.
- 5 Minutes – Research new content/articles to share with your audience from influential sources (blogs, tastemakers in your industry, news outlets, Twitter trends)
- 6 Minutes – Aggregate, Schedule, and Share your content. Compile between 2-5 posts to stagger throughout the day, between third party content and articles, and your own blog content as mentioned above. Utilize scheduling tools like HootSuite, SproutSocial, or Klout will allow you to queue content to be automatically posted at a set time.
Andrew Peron, SEO Account Manager for UpCity, has serviced top-tier brands such as Henri Bendel, Limited Brands, and Havaianas. When he’s not doing SEO kung-fu for clients, he enjoys cycling through Chicago and writing content for his digital marketing and SEO blog, Indexed Marketing.