Maintaining an easy-to-use website with strong do it yourself SEO capabilities is increasingly important for SMBs. Developers of today’s Content Management Systems (CMS) know this and continue to maximize the SEO potential of their platforms. The days of hand-coding are gone, if you can manage Microsoft Word, you can manage a CMS.
The term ‘CMS’ really means having the ability to create, manage, and distribute content across the web. It’s also becoming a generic term for DIY websites and SEO software. People will ask what CMS you use meaning “what web platform do you use for your site?” Most CMS platforms offers valuable tools and effective SEO default settings but some platforms are more effective (and popular) than others. Here are four of the best CMS platforms for SEO…
WordPress…who hasn’t heard of it? We use it for our blog as do millions of others. It has graduated from a blogging platform to a full-fledged CMS. With thousands of themes and plug-ins, this open source software rocks! Older versions of WordPress had poor default settings for SEO, but modern versions create effective page titles and even generate automatic meta tags. Consider using popular plug-ins such as Yoast or All in One Pack to really let your SEO efforts soar.
Blogger remains true to its roots as a straightforward blogging platform and offers fewer opportunities for customized SEO. Our tips for Blogger SEO can help you maximize your efforts. However, Blogger is owned by Google. Hosting by the world’s most popular search engine ensures that Blogger contains the latest in technology for automatically generating the titles and meta information necessary to succeed as an SEO website. It’s just one more tool in the huge Google arsenal. For that reason alone, it gets two thumbs up!
Joomla and its community provide valuable tools to those who want to optimize its SEO potential with a large number of plugins to tune the platform considerably. The default settings provide strong tools for crafting sites that can potentially rank well. Joomla’s SEO customization features give SMB owners access to advanced linking strategies that can help a website succeed. Those looking to try their own ideas for SEO will find Joomla to be a great platform.
Drupal is popular on news sites and other online entities that thrive on content. As such, Drupal has great support for appropriately tagging entries and presenting them in a way that search engines can easily understand. Like Joomla, Drupal can be a bit more challenging for those without much website experience, but its power allows users to implement some of the most effective SEO tactics around.
Easy-to-use CMS platforms with advanced SEO software capabilities give you complete control with the ability to quickly add, delete, or update existing content as necessary. If you’re still fighting with FTP, unresponsive developers, or a clunky back-end, you owe it to yourself to transfer your site to a manageable CMS today. We’re curious, what’s your favorite CMS?