As we’ve previously mentioned in our last list, we love research here at UpCity. It gives us not only the current trends and knowledge of the landscape, but it also allows us to come up with new ideas and test them out. We see a lot of companies spend all their time and energy crafting white papers, but many marketers don’t have the time to read them as they get published. For this reason, we’ve decided to compile a list of the best 200 free white papers on digital marketing.
With access to all of these resources in one spot, you’re free to favorite this link and check up on what you want to learn next. Everything from SEO to web design is right here for you to learn. We just encourage you to take your pick and start reading!
Click below to be taken directly to the section of your choice:
Whether you’re trying to boost your organic traffic or PPC copy, these seven tips to a better search campaign gets you where you want to be. Enjoy the read!
Why is structured data easier for search engines to decipher? Get the answer and more in this Schema.org study.
If you know the basics of SEO, you have nothing to worry about. This PDF by Anvil covers the foundations of search practices for your benefit.
This is another solid white paper on what you need to know to get familiar with SEO. It’s a great read for beginners!
After having learned to thrive within the Google search engines for some time, the experts have come up with smart strategies to rank well. Here are six do’s and don’ts you should keep top of mind in your quest to rank highly.
Even though search is changing every day, you still have the tools to succeed within the system. WSI offers tips to come up with a promising strategy for your site.
Do you want to gain more visibility with your ecommerce store? Here’s some helpful SEO advice from the group at Prestashop.
Your website’s content may be optimized for SEO, but is the structure of your site on the same level? Learn the technical issues that can hinder your site’s SEO.
Pickup the basics on SEO 101! Internalize the basics and beyond with this piece from Act-on.
Your comprehensive SEO strategy is here! ZOGDigital presents the 14 most important assets to your SEO.
If you’re looking for a history lesson into SEO, you’ve come to the right place! The past, present, and future of SEO is right at your fingerips in this intelligent read.
Remember Google Hummingbird? Bronwyn White writes on why the travel industry needs semantic search.
Get insider knowledge on search engine marketing! Fabcom posts a detailed writeup on advertising agencies’ approach to integrated marketing.
SEO is not all about getting ranked on the first page. Read why in this piece from VerticalLeap.
Discover how to align customer experience and SEO in this brief white paper.
Dig right in to Facebook’s Graph Search! See how it can add value to your research strategy in this PDF.
Become an SEO master in no time flat! Powered By Search presents the marketer’s complete guide to SEO.
Call us crazy, but we don’t think search marketing is going anywhere anytime soon. IProspect gives us perspective on the state of search and beyond.
Receive insight on local search listings, geo tags, directories, and more when you download this top ebook from the people at Koozai! Download it right here.
Rediscover the top five digital marketing services your local business can use today! GO Digital makes the case for each five in a white paper.
Want more local SEO information? Check out LogMyCalls suite of white papers on call tracking to take your local influence to the next level.
Balihoo puts out one of the most comprehensive guides on local marketing on the web! Learn how to execute mobile strategies, optimize your local exposure, and helpful diagrams detailing your gameplan.
Franchisees have big shoes to fill — a lot of them don’t get enough support, and differentiating between them can be difficult as a local customer. Read this ebook by LocalVox to learn to improve your rankings and learn the landscape of digital marketing.
How can brands receive better returns on their local and national campaigns? The experts at Balihoo post an illustrative report on the digital marketing landscape for this year.
As a larger national brand, help your local affiliates to market themselves effectively. Balihoo recommends the perfect local automation system in these papers.
The key to local store marketing is to make note of the mutiple channels consumers are coming from and understand their motivations through research. DataSource reveals its teachings in a strong guide!
Smartphones have expanded the local market exponentially. With local marketing on the rise, businesses are in a prime position to take advantage. BIA/Kelsey describes in this report how phone calls are the new clicks.
Ready to learn the ins and outs of local search? Sean Smith shows us some local SEO best practices in a smart ebook.
Calls are only becoming more prevalent as mobile phone usage skyrockets. Marchex gives you metrics on the local market and tips for improving your advertising results.
Learn to manage your online reputation by analyzing the web. Check out this white paper for the full rundown of ORM tips.
Should brands manage their own reputation, or should it be outsourced? Read this guide from NetBase for more insight.
Measure the success of your reputation by outlining the right metrics. BigDoor posts a free ebook on tracking consumer loyalty.
Use email marketing to create a more profitable customer loyalty system. GetResponse has all the answers in this white paper.
What is ORM, and how do you utilize it for the purposes of your business? Web Works Corp gives us a detailed explanation in this resource.
Do you still find it hard to manage your reputation? Here are four simple steps to getting it just right.
You must manage your reputation at all times. Find out how senior leaders play a role in their organizations with this white paper.
It pays to monitor your brand across the web. This 40-page guide details crises, free vs. paid tools, and more!
Transform your repeat customers into loyal advocates using the tips from this white paper. Use personal content and optimization to create an experience they never forget.
1to1media goes into the future of connected customer conversation. Go through the rest of the document to learn more about action-based marketing.
Do you have customer advocates for your brand? Here’s an incredible white paper by the folks at InMoment for you to gain insights from.
Learn how trustworthy brands drive customer loyalty in this top notch white paper by BazaarVoice. Get all the latest hints and tips inside.
Real customer loyalty is personal in nature. Learn how to make your reactions more rewarding from this report from Aimia.
What are your customers saying about your brand online? Elixir Interactive shares advice on monitoring your brand effectively.
Amp up your visibilty in the search engine rankings with the power of social! Read this paper on social SEO to learn more.
Know how to manage your crises before they happen! This paper by Polpeo puts your position in perspective.
Communicate in a deep way to acquire more mentions. Learn the how, when, who, where, and why to Mention’s advice on reputation management.
Here’s Koozai’s complete guide to content marketing! View the writing process at a high level, as well as quality content examples right here.
See the future of the content marketing revolution in this paper by Percolate. Learn why the digital landscape is shifting towards this style of marketing.
Authentic and engaging storytelling is on the rise! Get in the know regarding the future of digital video content with this white paper.
If your target demographic is moms, read this white paper on creating content for them. See the inside of this specific in this report.
Brafton crafts a terrific resource on using industry news for content marketing. Highly recommended.
Act-on informs us of six techniques to consider when putting together our content marketing strategy. Take a look!
Is your content losing steam? WSI World puts together the five mistakes you might be making with your content.
Get info on the latest content marketing trends in America from Content Marketing Institute! All the statistics and insights here greatly benefit your marketing strategy.
Improve your content strategy in six weeks with this guide by the team at iAcquire! You’ll learn how to promote, create, and mesaure the effectiveness of your content.
Beat content marketing overload with this guide from Vocus. Topics include storytelling across distinct mediums, increasing brand awareness, and more!
Learn the five W’s behind content marketing! You’ll get some of the best looks at your marketing from every angle with the folks at Brass Media.
For those in the travel space, this ebook gets into the specifics of destination and content marketing. Examine customer profiles and how they influence your content.
B2B content marketing can be a struggle. To get a better handle on it, learn the proper implementation and strategy from this helpful pdf.
This Q1 2014 digital marketing report from Ignition One gives top statistics on the performance of mobile, search, and paid search. You don’t want to miss this white paper!
Join the PPC University on WordStream. Read several white papers on everything there is to know about the paid advertising and search landscape.
Coming up with conversion test ideas doesn’t have to be challenging. Here are 53 CRO tips you can get started with today!
Be sure to manage your PPC campaign properly — if not handled correctly, you stand to lose a lot more than you gain. Blue Fountain Media presents 14 tips to make your campaigns more effective.
Are you already knowledgeable on pay-per-click? Here are seven advanced strategies you can test out on your campaigns.
Set PPC goals that you can actually achieve! Maggie Crowley and Sara Ruthnum put together a superb guide on pay-per-click advertising.
Are you sure you’re making as much of a return on your campaigns as you should? Read IMatrix’s guide to evaluting your ROI.
Learn everything you need to know about PPC marketing in this nifty handbook by the PepperGang. Enjoy this deep read into the subject!
Your competitors most likely know the landscape pretty well, but now you have a leg up on the competition! Read this guide to knocking out your display competitors.
What are the benefits for moving from a CPA to a CPC bidding strategy? Find out in this insightful white paper by Adlucent.
Don’t make these top 10 paid search mistakes in your Google campaigns! Here are 10 that you should keep an eye out for.
If you’re a beginner to PPC, this PDF is for you. Get a refresher on the two types of PPC campaigns.
To get paid click leads fast, read this white paper by WSI World. Topics include conversion, search, PPC, and more!
Phone leads matter. Here’s a guide to tracking calls through SEO and PPC!
Localize your paid search campaigns for maximum effectiveness. Get everything you need to know on local PPC in this brief white paper.
Learn how mobile couponing and program applications can significantly contribute to increased customer acquisition. GSMA puts together this informative white paper.
Rapid change is coming to the mobile event industry. Quickmobile gathers 7 predictions in the space.
Mobile marketing can build strong ties in customer relations. Urban Airship introduces the pocket guide to mobile relationship marketing.
If you’re looking for a solid introduction into the mobile world of push marketing, Urban Airship has you covered. Read to learn what it takes to get your message heard.
Where is the data on global mobile usage? Cisco has it covered in this paper synthesizing the information for businesses to learn from.
If you’re planning to expand into the Chinese markets, try this paper from Smart Insights. It goes into great detail on where the mobile markets are heading.
It’s time for your business to enter the mobile era! Get a descriptive breakdown on incorporating mobile into your payment system with the folks at Datacard Group.
Check out this six-month investigation into the impact of mobile marketing on the economy. See the vast potential for growth in this PDF from the MMA.
The mobile space continues to grow at a quickening pace. Get lessons on three of the top emerging trends your business can learn from.
There are still many opportunities to gain revenue from your market segments’ mobile devices. American Institute’s Jeff Sonderman releases a write up of the Thought Leader Summit for more reflections into the subject.
Gain understanding on mobile search advertising across several different countries. This report by Marin Software covers important up-and-coming trends for mobile device usage.
How best can you take advantage of mobile shopper experiences? Yahoo releases an analysis on consumer shopping trends.
Where are people messaging on their mobile devices? Kari Whitfield posts an assessment on the mobile messaging markets from earlier this year.
Get statistics on the rise of mobile influence and the impact call tracking can have on your mobile marketing. Mongoose Metrics has the full PDF.
A lot of business owners remain skeptical on the uses of mobile. Here are six objectives that you can achieve with mobile CRM in this white paper.
What’s the best way to offer a mobile experience to your customers? Shopgate answers that with 14 insights — take a look!
If you’re learning about responsive web design for the first time, we highly recommend this document. Matt Kustka gives you all the information right here.
Grow your business with leads that result from intuitive responsive design. MagicLogix posts its guide to responsive design.
The web interface is always upgrading. Find out the web design trends making their mark this year from Merge Agency.
Awaking to the positive impact of mobile design requires a true understanding of responsive design. Take with you the key aspects of responsive design in this white paper.
This one’s for the developers. Examine the need for cross-platform support with mobile apps.
View a new era in responsive design. Prototype Interactive sheds light on responsive design and user-centric interfaces.
Learn the principles of site design from the Google engineers themselves. It delivers great insight into the multi-platform landscape
Geting people to donate is hard, but improving your mobile design can simplify the task. Boost your online fundraising with the help DonorDrive’s resource.
How do you know if your landing page will end up converting? Let the folks at SimplyCast give you the right knowlege for the job.
Responsive design is a lot more than just how a user interacts with your site — it involves everything on the page, from content to key inputs, and so on. Effective writes up a full rundown of the aspects.
Responsive or adaptive design? Paradysz explores both methods and provides recommendations.
Ecommerce is changing quickly! Reach conclusions on the utility of repeat purchases and why you should focus on your best customers in this superb report.
Integration with ecommerce can be tricky. Here are five mistakes you can avoid in the process with this ebook by Elan Sherbill!
Thinking of implementing an ecommerce strategy to your agency? This paper lists the three things you can’t afford to ignore with B2B ecommerce.
This study by Forrester Consulting raises conclusions on online managements systems and cross-channel strategies. You don’t want to miss this one!
Get ready for the coming of ‘connected commerce.’ Here are five steps to plan for the future of consumer purchasing.
This PDF lists aspects to keep in mind when reformatting your commerce platform. Enjoy the read!
Read the keys to successful ecommerce, ranging from targeting international markets and offering more ways to pay. Go through the rest of the guide right here.
Ecommerce is making massive strives into the future; as expected, this proves beneficial for business. Get the full story in this brief white paper
Why do wholesale distributors keep investing in ecommerce? If you’re in this market, you’ll get a tight overview of the trends in 2014 in this report.
Get this list of trends and strategies for top performing commerce marketers! Learn from seasoned experts and implement their recommendations towards your own enterprise.
Learn five big brand social media strategies! This pdf sheds light on what some of the bigger players are using to see results.
Marketing for ecommerce is fundamentally broken — learn how you can fix yours from the good people at Curagami! Download this PDF to learn more.
Optimize your payment strategy with the tips here from Ayden! There’s no email required to learn to enhance the customer payment process.
If your company purchases product listing ads for online retailers, read this white paper for conclusions on the latest trends on the subject from the last year.
Do you have trouble pricing your products and services? Read this guide for best practices in pricing!
Are you aiming to boost your conversions? Here are 15 ways to increase your conversion rate in a smart PDF.
If you’re looking to learn everything you need to know on CRO, get this guide from Neil Patel and Joseph Putnam. Be prepared to become the resident conversion expert at your firm!
The greatest beginner’s guide to CRO is here! Qualaroo puts 12 chapters of conversion principles into an ebook.
Improve your conversions and lead generation with social logins! View important aspects to look for regarding ROI.
Learn the secrets of conversion rate optimization! This ebook includes a step-by-step guide to Google Analytics, an optimization strategy, and best practices to follow.
Don’t let your customers abandon your carts anymore! Bronto advises retailers on post-abandonment strategies and other insights on studying more than 100 shopping carts.
Did you know you could use video to convert customers? Here are seven video strategies to assist in acquisition and customer engagement.
Discover the most optimal ways to convert using forms with this report from Formstack! Get the guide right here.
The Conversion Rate Experts put together a package you don’t want to miss. From evaluating landing pages to beating conversions when you’ve tried everything, these guides will serve your business well!
Get all 101 landing page tips right at your finger tips! These 14 chapters will have you testing and reporting some of the most useful insights on your page.
Here are some top tips from the Lorel team on increase your website’s conversion rate. Look into your CTAs, web forms, and more within this white paper.
Here is the complete guide to email marketing, as presented by WhatCounts! This in-depth piece of content shows you everything from getting started to list segmentation.
Where are people dropping off during the purchase process? The folks at GetVero give you three keys to perfecting your “lifecycle” emails.
Everyone’s got questions on their mind regarding email marketing and social media integration. Fandom Marketing gives you the all the answers you need and more!
Does your email marketing need an upgrade? GetResponse produces a stellar guide filled with 10 ideas for resonating email campaigns.
Take control of your data for more powerful lead generation and email marketing management. This PDF by Bluewolf ensures that you get more consistent engagement with the included methods.
Make sure you have triggered emails for certain steps in the marketing process. Pure 360 highlights five great examples in this white paper.
In this timely report, find out how your subscribers read email, which devices they use the most, and more. HubSpot and Litmus partner up to bring you this excellent piece of content.
Get the latest benchmarks for your email marketing metrics in Silverpop’s white paper! Determine how effective your email is with the conclusions published in thiis detailed paper.
Learn a a myriad of engaging ways you can use to build your list of emails with Pure360! Check out the paper.
Do you think your emails’ objectives are sales? Shares? Get clear on this metric with the help of the folks at Fanbase.
There are other ways to increase your email conversions. Go beyond the subject line in this top quality virtual pdf from Monetate.
Your autoresponders most likely aren’t doing their job. AVA makes the case for ceasing autoresponders in favor of more effective two-way communication!
The team at Affiliate Window make their mark with this white paper on affiliate marketing and brand protection. If you’re curious about the future of compliance principles within the space, this pdf will not disappoint!
This Harvard Research paper on affiliate marketing analyzes the incentives present within the industry. Gain a deep understanding from this tried and true practice in this paper.
The folks at Direct Agents address the top eight best practices for effective Affiliate Marketing in one tidy pdf. Take a look!
Interested in working with coupon affiliates? This paper by Schaaf highlights the benefits to your business and insights on your potential buyers.
The United Digital Group releases the Big Affiliate Handbook in a solid white paper. It goes in-depth in the industry, including the trends soon to come for its marketers.
Put the digital future into focus! ComScore collects a load of insights on the media landscape across platforms in this quality report.
Curious about upcoming trends in the digital industry? Have a look at the benchmark report from Experian.
B2B marketing will never be the same. Here are some interesting changes of note from AdAge!
Take another in-depth look at the state of marketing! ExactTarget releases its report on 2014 in a white paper.
Trends we see in the marketplace are bound to affect the rest of the marketing professionals. Here are the top trends for a few of those professions.
As we continue into 2014, several key trends and tactics are becoming more and more prevalent. Read Silverpop’s white paper on the subject.
Continue updating your knowledge on the digital marketing industry with this paper from Resolution Media.
How can you incorporate social data into your marketing strategy? This ebook highlights the value of reading social data for your business.
Mobile is going to have a huge impact on the future of research. Learn the implications of this in this report by VisionCritical.
What are the key drivers of adoption in marketing? Learn the answer to this and other potential questions in this smart PDF.
The New York Times Innovation Report is one of the most important documents ever written on the trends of the digital universe in terms of content. Learn from the company’s mistakes in this solid PDF.
In the age of the customer, you need personalized content to reach consumers properly. Read this survey report to read conclusions on web content management.
Get more profit from your hotel revenues in this informative document from Trevor Stuart-Hill! Analyze your funnel for maximum returns.
Analyze the consumer journey from the first click all the way to the purchase in this interesting white paper. Understand performance marketing, attribution models, and more through expert interviews and articles.
You never get the full potential of your market without the help of CRM. Base puts together an ebook highlighting the benefits of an automated customer relationship funnel.
Generate leads much more efficiently with these tips from Blue Fountain Media! Also get in on native advertising, as well as social media.
Many businesses struggle to find new ways to build leads — CatchCreative offers you 30. Check out this ebook on ways to make your lead generation highly effective.
Have you ever heard of a Guided Selling tool? Salesforce’s ExactTarget breaks down the utility of these tools in boosting ROI and customer experience.
With so many avenues open to us thanks to the depths of the digital landscape, it can be quite complex to determine the most optimal marketing plan. E-lign puts together nine step to digital marketing greatness!
Keep track of your global branding to expand your marketing viewability. This white paper by OpenText gives you ideas on to how you do it.
Were you unable to attend the Digital Minds Summit by MIPTV? Here’s your look into the educational think tank, complete with a brief summary and useful insights.
Get the definitive guide to lead generation from the folks at Marketo! This robust white paper is nothing short of impressive.
Outsource your data management so your enterprise can run a much smoother and more organized operation. Pythian shares tips on choosing a data management partner.
Learn the advantages of marketing automation from the group at Marketo! You can never know too much about lead generation and visibility.
The era of the selfie is here! Learn what this revolution means to your marketing strategy in a smart PDF.
Check out 3Q Digital’s library of white papers, ranging from SEO and advertising to social media and conversions. Take your pick!
The Marketing Tech Blog shares a collection of white papers from its various partners and sponsors. Topics include social media, sales, conversion, and more!
In this survey report, learn what causes buyers to leave your site and how to improve your website experience. KoMarketing has the full report for you to download.
Need some outside assistance in your marketing efforts? We suggest hiring virtual assistants for the jobs that need it — Nick Loper and Bryan Miles explain the reasoning right here.
The use of predictive analytics can drive massive amounts of traffic to your site if done right. Use these lessons by Brian Hawkins to get started!
While the focus is loan marketing, the tips in this white paper can be applied to any industry! Read this white paper by Kris Niblett for more information.
Advertise across multiple platforms for the best results! ComScore measures the benefits of moving from TV to cross-platform video advertising.
Persona-based marketing is where the new focus is for marketing. Learn the implications of this new practice in this high quality PDF.
Take a look back at the growing digital marketing trends in the recent months. Here are seven marketing trends you can use to increase your ROI.
Is your marketer tracking some of the most significant key metrics? Docalytics presents them in a white paper.
Drive inbound leads right back to your business! Take a look under the hood of your sales funnel in this top PDF.
We hope you’ve enjoyed our list! 200 of the best free white papers on digital marketing out there for you to read. What do you think about our Digital Marketing White Papers List? Tell us about your favorite resources in the comments section below.
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