Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receives an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

Background of WordPress Blogs

Blogs are an integral part of a business’s communications plan and off-site SEO effort. Blogging is an opportunity to distribute fresh content and engage with your customers and readers.

Unique, well-written blogs not only drive direct traffic but also enable greater relevance and visibility to your site through higher rankings from search engines. Blogging exposure is extremely valuable. Therefore, it’s important to be involved every step of the way, including but not limited to setting up your blog, creating an editorial calendar, publishing posts, sharing via social media, and reacting to readers.

A powerful website platform, such as WordPress, simplifies the process of creating and publishing blogs for your existing website. Highly recommended for businesses of all sizes, the WordPress software is low cost and user friendly. In addition, a large variety of built-in templates and WordPress-friendly plug-ins are available to add functionality and personality to your blog. The rest of this article instructs how to compile a simple WordPress blog for your domain.

Process to Install WordPress Blog

Step 1: Download and install an appropriate FTP software, such as FileZilla. It’s fairly easy to find quality FTP software free of charge on the web.

Step 2: Download the latest version of WordPress.

Step 3: Extract the file using WinRAR or any other archive management software.

 After all the contents are successfully extracted, you will see a new folder named “WordPress.”

Step 4: Transfer the WordPress files to the server using the FTP software. Launch the downloaded FileZilla software that you installed. Log in with your ftp credentials.

Step 5: After logging in, upload the extracted WordPress files to a web host directory of your choice.

To save WordPress in the main domain, install it in your root directory with the path “/public_html/ directory.” Create a directory in the root folder with the name “blog,” and upload the “/public_html/blog/” file.

Step 6: Go to your website control cPanel to create a database. Log into to your cPanel.

After logging in, you will find an icon for databases. The image shown below is an example of what you may see. Click the MySQL Databases logo to create a new database.

Step 7: In the next screen, you will view a field to create a new database. Enter a desired name and click the “Create Database” button.

Once you create the database, revert to the main page by clicking the “Go Back” button.

Step 8: To add a user to the new database, choose the user and carefully select the created database. Next, click the “Add” button.

Step 9: Manage user privileges by checking on the appropriate action items for your individual website. Click the “Make Changes” button when completed.

Now that the user is added to the database, go to the main page by clicking the “Go Back” button.

Step 10: You should now install WordPress on your site. Go to the URL where you uploaded the WordPress CMS.

If it is in the main domain, then visit “” You may be notified that a configuration file is not present. Click the button that says, “Create a Configuration File.”

This action takes you to another screen that advises on prerequisites. As you have already created the database, click the “Let’s go!” button.

Step 11: Enter the database name, username, password and other relevant information. Leave the default values for the Database Host and Table Prefix, and click the “Submit” button.

Step 12: Click the “Run the Install” button on the next page.

Step 13: On the next screen, you will see a form to enter your website’s information. Enter the site title, username password, and email. Click the “Install WordPress” button.

Congratulations! You successfully installed WordPress for your blog.

Enter your WordPress account with your username and password to manage the blog. From there, you can begin to create a successful blogging schedule for your website. Tip: Use WordPress’s auto-publishing function to plan posts in advance!

More Information

UpCity members, follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Advanced Presence Optimization > Website 301: Advanced Website Optimization.

What are your strategies for success while creating a WordPress blog? Jot down your experiences and optimization tips below.