Showcasing a portfolio on your company website is essential in demonstrating what your business is all about to your potential customers. It takes more effort than simply slapping your work on a page and calling it a day, but that doesn’t mean building your portfolio has to be extremely complicated.
About Rebecca Lubecki
Posts by Rebecca Lubecki:
Getting the most out of your UpCity profile means treating it as a one-stop-shop for potential customers. Think of the things you can do to make the buying experience as seamless as possible. That entails keeping your “shop” (your profile) stocked with key information a buyer might need.
While you know your company is different from your competitors, you can’t expect potential customers to understand that right away. It’s important to remember that no matter what your specialty is, your company probably isn’t the only agency of its kind out there. So what can you do to make sure your business isn’t blending in with the rest?
As a woman of color who’s lived in five countries and four cities on three continents, Kelly Byrd knows and preaches the importance of telling brand stories from diverse, global perspectives well. Here are some takeaways from our conversation.
Why is networking so important? And why does building a relationship with your connections make a difference?