What a Videographer Can Do for Your Marketing Strategy in 2022 and Beyond
Hiring a videographer can help your business stand out in what’s become perhaps the most important medium for attracting leads.
Emily Gant
About Emily Gant
Emily is a SEO Content Strategist at UpCity and focuses on marketing strategy from digital marketing experts and industry leaders. Prior to UpCity, Emily gained digital agency and SEO experience in Chicago drawing upon a decade of content marketing experiences abroad.
Posts by Emily Gant:
Digital Marketing Software: The Favorite Tools of Industry Leaders
We spoke to over 200 digital marketing professionals about the tools they like to use for their widely varied business needs.
SEO Basics: The Essential Knowledge for 2022
Take a crash course on the basics of SEO and discover why every business should consider organic a viable marketing channel.
How to Hire an SEO Expert
SEO is no longer a “nice-to-have” but has become a business necessity. In the first part of our series of hiring guides, learn what you need to take into consideration before hiring an SEO consultant.
Hiring and Outsourcing Guide: PPC Agencies and Consultants
While there is a lot to consider when searching for and hiring a PPC marketing firm or digital marketing agency for your business, following some of the advice and steps laid out here can make the process easier.
How to Hire a Graphic Design Professional
You’ve undoubtedly heard the phrase “Jack of all trades, master of none” before. It’s relevant in many areas, and perhaps most relevant in marketing and communications departments across the country. Often, due to shrinking budgets and smaller department sizes, people within marketing teams and departments are expected to have a little bit of experience and […]
Hiring and Outsourcing Guide: Social Media Marketing Agencies
Outsource your social media or keep it in-house? Get the scoop on what to look for when vetting potential social media agency partners.
Corporate Video vs. Promotional Video Production: What’s the difference?
Take a closer look at the unique factors that differentiate corporate and promotional videos so you can better understand which type makes the most sense for your business, department, and project.
Best Practices for Displaying and Promoting Online Reviews
Developing a strategy for effective review promotion comes down to finding places to repurpose the reviews in your greater content marketing strategy. Showing off positive feedback on social media, responding to positive reviews on Google My Business, or adding reviews of your product to your landing pages are all important ways to avoid letting any positive review content go to waste.
Demonstrating Authority and Building Relationships with Link Building Strategies
Discover the secrets to crafting a relationship-based link-building strategy today and take your backlink profile to the next level.
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