I’m extremely excited to announce that we have rolled out a new and improved version of DIYSEO and have rebranded the company to UpCity! UpCity represents the future of the business and the foundation for how we help our clients elevate their presence online. Search engine optimization and internet marketing have become more complex throughout the […]
About Dan Olson
Posts by Dan Olson:
Aaahh, the headline. The most important part of any post or content marketing article. You have 2-4 seconds to grab the reader’s interest—if not, they’re gone. Your headline also has to convince the reader that there’s something worthwhile at the end. More knowledge, a laugh, insider info. In our case, a headline that will ‘generate […]
Email has completely changed the way we communicate. Do you remember when you first tried it out? Flashback to the early 2000s, it seemed novel and fresh; hip and cutting-edge. Email communication has vastly improved or swamped our lives, depending on your viewpoint (sign-up for our free UpCity Daily Tips newsletter to learn more about using email […]
Marketing professionals LOVE web analytics. Online measurement has brought unprecedented data. It’s no longer just about how many people look at your site or the number of products they bought, today’s analytics tools integrate social media and campaign tracking, mobile data, paid advertising stats, and so much more. Each click on your website tells a […]
It’s that time of year…New Year resolutions! If you’re like most small business owners, you were so busy you never found time to complete everything you planned last year. Or, maybe you did them, but not as well as you hoped. Stop! Don’t beat yourself up, a fresh year is here. We’ve compiled the easiest-ever […]
Today’s world of reputation management is not to be ignored. Big companies are called to task by bad PR blunders but often small businesses have the greatest stake when it comes to managing their business and brand online. An amazing 72% of consumers trust online reviews as reported in the 2012 Local Consumer Review Survey. Just a […]
Customer review sites like Yelp!, Google Reviews, and UrbanSpoon, are part of how many people make purchase decisions. The good and bad news is that on the web, everyone has a voice. Make sure your small business is well represented on the review sites that matter the most. This overview will tell you how they work, which ones matter most, and how you manage what people are saying.
Are you a local business and wondering what tactics hurt and help your SEO strategy? Our new infographic provides an updated look at Local Search Ranking Factors for 2012. Don’t forget to try our our new Local SEO Report Card to see how your business ranks!
Is content part of your small business SEO strategy? Providing fresh content is fuel for search engines and gathers inbound links. Adding value to your customers with quality resources builds loyalty and referral business. Learn more about how to create quality content that performs with 10 simple rules can give your small business the competitive edge.