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Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question Two: How can I use Pinterest’s new Place Pins for my travel agent business?

Our Response: Pinterest recently introduced a map for travel interested users to mark places throughout the world. This new Pinterest location category is a wonderful user experience via computer or mobile device. The Place boards are the latest in a line of targeted content for Pinterest users, now joining the ranks of  articles, movies, products, recipes, shopping, and more.

The Place Pins will be an additional opportunity for businesses to take advantage of location and travel affectionados. Since you are a traveling business, we recommend creating boards filled with details and places that your customers travel. You will need to have a business Pinterest account in order to begin targeting customers.

View these wonderful examples to help your business get started with Place Pins. Two of our favorites include Free (and Almost-Free) in NYC by NYC: The Official Guide and BucketList by TripAdvisor.

Need more help?

  • Click here for a step-by-step guide to creating a Pinterest account for your business.
  • View these top 20 blogs to help you become a Pinterest expert in no time!
  • Pinterest users can check the Place pins, and begin creating them by logging into their individual Pinterest accounts.

Question Two: I’m having trouble using Google Trends. Could you provide some help here?

Our Response: Users will now search Google with more ease after a new Google Trends release this past month. Google Trends measures search terms over time. When you create a search in Google Trends, it is easier to compare and distinguish between two similar topics. Click here for more information on this interesting update.

Question Three: I just launched my site and want to create backlinks right away. What are some quick ways to do this?

Our Response: Thanks for submitting your inquiry and welcome to UpCity! There are numerous opportunities to creating backlinks for your business. Since you are a local business, here are a few strategies in addition to the tasks that you will run through in your personalized curriculum. First, try creating social media profiles and actively posting updates on them. In addition, you can add new content to your website on a regular basis, or create a blog and add content that way.

Furthermore, to expand your web present and create links you may want to think about listing your site on web directories, and pay attention to where your competitors are listed. If you create backlinks on a regular basis from quality sites and resources, you will begin to see traffic increase to your site. Hope these ideas help!

Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.