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Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: How do you determine the number of searches difference when looking at Google versus other keyword selection tools? Which one is correct? For example, Google shows my search is nearly 7,500,000 while another shows 1,000,000. Thanks for explaining.

Our Response:  Each of these numbers indicates the number of times the keyword is searched for in the search engines last month. Keep in mind that sometimes the tool may include filters. For example, the UpCity filter uses a U.S. search filter while you may be searching with a specific international target, language, or average monthly search in the Google Keyword Tool. Another filter to consider is whether the keyword tool is searching more than one search engine (example: Bing and Google).

For other tools to consider in your keyword research, visit these recent blog posts: Top 25 Web Tools for SEO Keyword Research and 2014 Definitive SEO Software List: 215 Apps, Platforms, and Tools.

Question Two: I am trying to work on SEO for two of the same sites. What are your thoughts on getting rankings for duplicate websites?

Duplicate content is a large concern in today’s world of SEO. It is always important to create quality and unique content on your websites. In addition, we want note our concern over deliberately targeting duplicate sites in your practices. It is likely that Google will notice duplicate sites that contain content with little to no value on them and then penalize these websites in the search results. It should also be noted that engines often don’t know which site version to rank in the search results or one will get ranked higher than the other. Overall, we strongly advise you to be cautious when working with them.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.