Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: I want to learn how to get more followers on Twitter. What’s the first step to getting started?

Our Response: We’re glad you asked! Be sure to check out our post on Twitter authority from the archives. In the meantime, when you’ve just started a new account, a big focus is to grow your followers. So what’s the secret of growing your influence on Twitter to get new followers?

The answer lies in both your content, networking, and testing capabilities.

1. Share content.

Keep in mind that you don’t just want to share your own (unless you generate enough varied content to captivate your audience). If you don’t have the most unique content around, you can still spend time to share other brands’ valuable content. Even though you’re not the one sharing the information, you are the discovery portal by which your followers get the best news.

2. Network with people in your industry.

One of the number one rules of success is that you can’t build traffic alone. You don’t just push “Publish” on your blog and expect visitors, do you? Of course not. You have to market your content the same way everyone else does until visitors actively go to your site looking for a new post.

This is the same thing with your brand. If you don’t network, no one is going to know your brand. Start developing partnerships with people in the industry and collaborate on projects that will bring users to both of your sites. Some of the best work in the industry is done through collaborations.

3. Test your tweets.

Always be testing. When you send out tweets, monitor how often they get shared. Is it during a specific time of day? Do they do better with or without hashtags? Ask yourself these questions and view your brand as an experiment. You’ll never know what insights you’ll come across.

Consider this: if you start testing today until the end of the year, you’ll be twice as knowledgeable as the vast majority of competitors who don’t test AT ALL.

We’d frankly be surprised if you didn’t get more followers after performing these steps.

Question Two: What’s the difference between Quora and Yahoo Answers?

Our Response: Quora and Yahoo Answers are similar in that they’re social question and answer platforms, but the difference is in how anonymity plays a role in both.

With Quora, there is a greater emphasis on using your real name to establish credibility on the site. Not only that, but you can follow world-renowned experts in your field of study who oftentimes participate in several discussions. This builds a feeling of familiarity and validity to the information and conversations you’re having.

On the other side of the spectrum, Yahoo Answers doesn’t require a real identity for any of its users. This calls into question the quality of the questions and answers you receive. It’s not as if the questions and answers themselves are bad, it’s just there’s not much to go on to determine validity other than your prior knowledge and extended research.

It’s as simple as that.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.