Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: A colleague recently read about Google serving up personal ads with our photographs in them. Is there a way to turn this feature off?

Our Response: Your colleague is correct, and these social ads are called Shared Endorsements. Sometimes your user recommendations are shared with your approved connections using these Shared Endorsements. However, users are able to reduce the number of times their name and image appear in Google ads.

Limiting your privacy on the Shared Endorsements is easy, but it requires you to go into your Google Plus account settings on your own. Be sure you uncheck the Shared Endorsements section that lists, “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads.”

Google Plus Shared Endorsements

Question Two: What are some SEO tips for international markets?

Our Response:  We’ve listed a few strategies to think about below:

  •  In addition to your U.S. audience, it is important to think about which countries you want to focus on that work with your target audience and industry. A few international sources that you can utilize to find international directories include: White PagesInternational Yellow Pages, and Search Engine Colossus.
  • Regarding on-site international optimization, you should allow the option for visitors to easily translate your content if you are targeting audiences that speak other languages. You don’t want to force them to leave your site. Your business may also want to use reporting tools to keep track of how your audiences from other countries respond to the website content and keywords. Study what keywords are top of mind in different countries.
  • If you are a local business, Google Places for Business recently added more than 1,000 new categories, which will be available to countries outside the U.S.
  • Check out the following top 25 international marketing blogs for more great tips. Much consideration and research goes into reaching international markets, so it’s important to take your time with these strategies. We hope this helps!

Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

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