© Keith Bell | Dreamstime.com

Got an SEO question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: I read that Gmail recently added a more prominent “unsubscribe button” to help users remove themselves from more emails. I am nervous that this is going to cause my business to have less subscribers! Help!

Our Response: The updated Gmail unsubscribe button is not necessarily a negative update for businesses. The button is more clearly displayed, which worries some marketers right now. However, email subscribers previously may have been clicking “Report Spam” to remove themselves from unwanted emails, while now they can simply click “Unsubscribe.” The second option is much better for any business. One of the most important parts of any email campaign is to ensure your SPAM count is low, and Gmail’s secure unsubscribe link will help lower your SPAM percentage.

© Maxmitzu | Dreamstime.com

Question Two: I currently have several videos posted on YouTube as well as on our website. Is it better for our business to self host these videos instead, and we can have the appropriate tags for SEO? Should I post the same videos that are self hosted on YouTube as well as on Vimeo?

Our Response: We suggest posting your videos on YouTube and Vimeo for Business for a few reasons. With these platforms, you will be able to reach a wider audience rather than simply publishing them to your site. They are more likely to be shared. In addition, you can optimize your videos on these platforms for SEO by utilizing tags and descriptions with keyword SEO optimization. For more information on Vimeo, click here. One concern is the many other competitors that are on YouTube and Vimeo. To learn how to create a YouTube Channel for you business, click here.

On the other hand, two benefits of a self hosting video is how it offers direct site traffic and you will have full control of the video. Yet, it may bring on the small possibility to make your website run at a slower pace. Test it out, and let us know which method you decide to use!

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.