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Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: How do I create more leads in Twitter with the Lead Generation Cards?

Our Response:  Twitter’s Lead Generation Cards helps small and medium sized businesses capture leads and direct interest in their advertisements.

They can use the tool to collect in-app leads, create analytics, and better optimize your Twitter campaigns. Click here for more information to get started.

Question Two: Do I need to close my Google Plus account to update my business name?

Our Response: There is no need to start over. I found your Google Plus page easily so be sure to go into your business page’s Profile area and update it correctly.

Please note: It is important to make sure your business name is consistent across all your listings in Google.

Be sure to edit it any time it is mentioned in Google Plus, Google Local, and in other local directories if they are not yet updated.

Question Three: How important is it to include keywords in your homepage title tag?

Our Response: The title of the page is a key factor for how a page is ranked within search engines. The title tag for your homepage should describe your site’s content and include your primary keyword(s).

If you are an UpCity member, a report in your UpCity account lets you know whether your chosen main keyword phrases are appearing in your title tags. In addition, refer to this blog post link to learn how to insert keywords your homepage title using WordPress.

Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.