Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: What is the significance of the Google’s latest update, Pigeon?

Our Response: According to Google, the update serves to strengthen ties between search queries and the search engine’s deeper capabilities. However, several local search experts in the community have seen that the update has impacted local search “packs” (the local seven-result section that use to show up for local search queries), causing the sections to disappear completely. In their place, local directories have shown up, removing local businesses that were once in the top spots.

For more information on the update, check out this article.

Question Two: I’m hearing a lot about Snapchat these days. How do I make photo applications relevant to our business?

Our Response: We agree! Snapchat’s becoming quite the marketing vehicle. However, business owners have a hard time thinking up ways of how to use applications like these. Luckily, it’s not too hard to come up with simple ways to market your message on these new social platforms. You can always send a live-action shot of what your business does. Restaurants and sports shops do this all the time. You could even just send photos of your products with limited time coupon codes to encourage purchasing.

You have the opportunity to be as creative as you want (that of course leads to more marketing traction), but don’t put pressure on yourself to be the most creative leader in your field. Take it one step at a time, and the ideas will come!

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.