Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: I want my content to spread much farther than it is now. How do I increase my content’s traffic?

Our Response: The key to getting traffic from your content stems from two things:

a) Writing valuable content.

b) Promoting your content.

For two many people simply post their content on different websites and social platforms, hoping to be shared. The aim is for the content to go viral, but often times it remains obscured by the mountains of other information people have in their newsfeeds. The solution to this problem is to both start promoting your content and view which platforms are the most useful for your type of content.

Does your content do better on a specific social media site or email?

Question Two: As a local business, how much will adding a click-to-call button add to my business?

Our Response: One of the most direct ways to customers can access you is by calling. In other words, the benefits are pretty clear.

Using click-to-call enables new visitors to get in contact with your business, allowing you to answer any questions and concerns they might have. Customers feel much more at ease to talk with someone rather than just interact on your site. Mobile customers are also more likely to make purchases than someone who happens upon your website.

We highly recommend giving it a try!

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.