Got an SEO question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

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Question One: What are the best times to post on Twitter? We want to get the most engagement for every status update we tweet.

Our Response: While there are several articles you can take knowledge from in terms of pinpointing the best average times, it all depends on your audience. It’s common that Twitter users read content from your stream in the middle of the afternoon and in the evening. It’s better to post towards the beginning and ending of the week than in the middle. Ultimately, it should be up to you to test and figure out what your audience finds most useful.

We suggest testing your tweets at different times and recording engagement levels. Doing that over a period of a week or two should give you a good idea of when users are most active. Then you want to pick the most optimal times and test those out. Compare the data, and be sure to ask yourself these questions in the process:

– Was it because of the content or the times that this tweet received more engagement?

– Was it because of the title?

– Was it because of the level of quality of the content?

Don’t get so overwhelmed testing different hypotheses however, but keep these in mind so you don’t jump to the most convenient conclusion. Tools like HootSuite and Buffer can aid you a great deal to test for increased engagement.

Question Two: What is Google Panda 4.0? How is it going to affect my rankings in the search engines?

Our Response: If you’re providing high quality content that already ranks highly in Google, you don’t have much to worry about. Keep on producing that top-notch content!

If you have low value content sitting on the front page of an relatively active trafficked search query, prepare to feel the pain of an imminent Google penalty!

Announced on May 20th, 2014, Google Panda 4.0 was created to keep thinly-crafted content from reaching the top of the search engines. PR sites and the like look to be the next targets. Rest assured, all you have to do is keep creating relevant and valuable content; it’s really that easy.