Got an SEO question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: What is a good use of keywords as a local business? Would it make more sense to use geographically specific keywords? Does the order of the words matter?

Our Response: Great question. The word order only matters if you’re trying to attract people to your website who type in the “exact” match of your keywords and phrases. Another way to think about it is this: do you want visitors who mistype keywords that lead to your site, or visitors who know exactly what they want upon arriving at your site?

However, there is also the argument that people make mistakes when searching online, but consider how long people stay on incorrect search results. We don’t know the answer to this, so go with your gut on what to do next.

For a local business, you’ll want to include as many local references (City, State) in your keyphrases as possible. This should work for any sort of business, as long as your phrase includes local, relevant keywords.

Again, thanks for the question!

Question Two: How important are H1s, H2s?

Our Response: H1 and H2 tags are a minor SEO element. They relate more about on-site optimization and structuring your page to be more crawlable and readable to search engines.

H1 is the first level of headings on your site, H2 is the second, and so on. There’s really no proof that they’ll improve or hinder your ranking either way. So use a couple if you like, that’s all there is too it.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.