Ask The Experts, 5/27: Local SEO, Tweets in Search
Q: I know about the importance of local citations for local SEO, but what else can I do to make sure searchers in my area find me?
A: The local areas you’re targeting should feature prominently in your content, and any page titles where that information is relevant. Depending on what your business offers, you may even want sections of your site to be broken down into specific areas or types of content targeting the locations important to your business. Local landing pages are still a valuable tactic for local SEO, but spammy duplicate pages with nothing to differentiate them but city keywords are a thing of the past. This post on the difference between legitimate location-focused landing pages and doorway pages does a good job of explaining how to optimize for locations in a useful, effective way, and avoid spam.
Make sure your location strategy is included in your brand style guides, so that anyone who touches your website content has a full understanding of how they are to be incorporated into the copy.
Q: How should my social media strategy change to reflect the recent Google update to index Tweets?
A: It’s too soon to know if any drastic changes or new approaches to social media strategy will be necessary, but there are a few quick steps you can take to evaluate whether or not your current strategy is in line with the latest best practices:
- Make sure you’ve got functioning social media buttons on your website and your blog, making it easier for visitors to Tweet your content.
- Take it a step further and make use of tools like clicktotweet, which generates links you can add right into your blog posts that your readers can click to Tweet a snippet of that post.
- If you aren’t already, start using Twitter cards to promote your content on Twitter. Why? Not only do they make your Tweets more appealing for users, but they also offer you more insights into engagement via analytics. And of course, they now show up in Google search results.