Ask the Experts 5/21: Starting An Ad Campaign, Link Building, Yay or Nay?
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Question One: We’ve been doing pretty well with the free traffic methods you’ve suggested, but I’ve been hearing a lot about ads lately. Should I use ads to increase traffic and sales for my business website?
Our Answer: Ads are certainly a great way to drive traffic to your website. It all depends on your business goals and how much time you’re willing to put into optimizing your ads. There are several kinds of ads you can use to drive sales:
– Bing Ads
There are several ad suites you can take advantage of, but remember that you need only test a few out to determine which platform best suits your business.
In addition, don’t feel pressured to spend a lot on your first campaign if you don’t know what you’re doing. Feel free to look for guides online that give you a high-level overview of what to do in your advertising.
Regardless of what you decide, you’ll always have free traffic tips available for you to use!
Question Two: Should I keep building links? Now that Google is cracking down on linking, I get a lot of requests for “no-follow” links.
Our Answer: We think that links are still a benefit for solid SEO traffic. The websites that are getting banned are those that specifically link build regardless if the site hosting the links is relevant.
We say continue in your link building practices. Here are some common practices that should put your worries to rest:
– Always notify webmasters when you link to their website. This way they can vocalize whether or not they find your site relevant.
– Add a “no follow” tag to your URLs. In order to make a link ‘no follow,’ add (rel=”nofollow”) inside the link HTML code:
Before: <a href=”URL”>Link anchor text</a>
After: <a href=”URL” rel=”nofollow”>Link anchor text</a>
– Link build sparingly. Linking out to a few sites here and there isn’t going to cause trouble. However, if you incessantly build links from any kind of website just to boost your SEO standing, you can guarantee that Google will throw some red flags your way.
In any case, you shouldn’t have anything to worry about!