Ask the Experts 5/14: Updating Your Content Strategy, Main Social Networks
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Question One: I’ve been writing content on my blog for a few months now, but I feel like I should change it up. How do I go about revamping this aspect of my content marketing?
Our Answer: First of all, it’s a really good that you’ve been doing content marketing. It’s one of the best ways to drive traffic to your site!
The first thing we would say to do is view what sort of topics are relevant in the news in your industry. You’d be surprised many ideas are circulating in your news feed that you can use to craft content. Read some of the most notable articles that you find interesting so that you can write engaging content for your audience.
The next best thing you can do is view your competitors for examples of content. The quality is irrelevant as in the last case; what we’re looking for is idea generation. All you want are a few points that you can effectively research and convey in an engaging way on your site.
You can also take a look at content idea generation tools; feel free to google similar tools to aid in conjuring new ideas.
Question Two: Lately, I’ve been dabbling in the top three social networks (Facebook, Twitter, and Google Plus). Which one should my business primarily focus on?
Our Answer: It all depends on what kind of audience you’re targeting. Really, you can post the same content across these social networks, but you’re sure to receive different results.
Facebook’s content is more centered on visual imagery and discussions between those of similar interests. Google Plus is similar, however, readers are free to segment other readers in the discussion, leading to a lot more tight-knit communities. Twitter allows for loose connections between those who discuss any particular content
Depending on what kind of community you want to cultivate, choose your social medium and optimize it for your content and site!
We hope this helps!