Got an SEO question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: I’ve been seeing the “infinite scroll” feature all over the web. Should I implement this on my website?

Our Response: It all depends on the makeup of your website. Implementing correctly won’t hurt your SEO, but implementing this system poorly will definitely hinder it. There are some webmasters who implement an infinite scroll series that makes it difficult for search bots to access every individual item on your webpage. As you can infer, this can potentially cause indexation problems. Your site must be crawled in order to be indexed.

Here are some key tips to keep in mind when converting your website to infinite scroll:

– Know how much content is available on each page. This helps in maintaining adequate page load times in rendering the right amount of content.

– Make sure there’s no overlap in content. Infinite scrolling can lead to duplicates if handled improperly.

We hope this clears things up for you!

Question Two: Our attorneys have put their own Google+ accounts following the name of our firm. Do I need to delete all of them or does it help in searching?

Our Response: This is similar to having multiple locations for a business. Google is against making multiple duplicate listings or pages of a brand, but if the pages are uniquely tied to an individual, it should be acceptable.

It’s pretty simple. There should be nothing to worry about on that front!

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.


Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.