Got an SEO question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: I logged into my Google Analytics account this past weekend and saw some new terminology in my reports. Can you explain this?

Our Answer: What you are most likely seeing is Google Analytics’s new update to its reporting metrics. Now instead of noting visitors to your website as Visitors, your tool counts them as Users. Similarly, Visits are now designated as Session in Google Analytics. The reason for this is to more easily consolidate the traffic data that come in for websites across several platforms. In the past, metrics between the web and mobile GA applications were separate, likely the source of confusion for webmasters. In the short term, this change is sure to confuse some. In the long term, this change is sure to make creating site reports that much easier.

Question Two: I heard that you can subscribe to search topics in Google Trends. How do I use this to my advantage within my search strategy?

Our Answer: Great question! We think that Google Trends is an excellent tool for keep track on what users are searching for in real time. If you’re aware of what your target audience is discovering online, it’s a good opportunity to craft content around popular search terms relevant to your brand. You can also utilize keywords and search queries to optimize your website around. You can also see where in the world users are searching for your specific keywords. In this respect, site content can be tailored to be locally specific.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.