Ask the Experts 4/16: Yahoo/Yelp Integrated Reviews and Twitter Engagement
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Our Response: The Yahoo and Yelp partnership was announced highlighting the fact that Yelp reviews would be integrated into the Yahoo search engine. However, it’s clear now that reviews that have been posted on Yahoo are now being replaced with Yelp reviews. It seems like small businesses everywhere have been affected by this phenomenon.
At the moment, there seems to be no solution for this even though small business owners are in a very public uproar over their lost reviews. For now, we recommend starting from scratch. If you’ve lost your reviews, contact past clients or customers, and ask them to write new reviews for Yelp. Utilize past screenshots of your reviews so you can still make use of them for your business.
Question Two: How do I use Twitter for my business? I’ve been following other users, responding to tweets, things like that, but is this all there is to the platform?
Our Response: You’re already doing an incredible job, so far! Responding to users on Twitter, following everyone back, and engaging users on every level is one of the best parts of using the platform. There are, however, other ways to utilize Twitter.
One of the simplest features you can start using today is Twitter Search. By looking up your targeted keywords, you can find users, businesses, and content that you can connect with and share with your followers. You can also use content you find on Twitter to come up with ideas for your own original content.
The users you find on Twitter can also be perfect candidates for your services. Come to them with questions, and, after a few tweets back and forth, ask if they could check out your business. Think of this as a live Q&A session that you can initiate anytime!
We hoped this proved insightful for you!
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