Ask the Experts 3/4: Standing Out in A World of Content, Mobile Implications for Other Platforms
Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.
To access our database of questions or ask your own question, become an UpCity member today or send an email to firstname.lastname@example.org. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.
Question One: I feel like the blogging world is becoming more and more crowded each day. How can I create content that helps me, as a small business owner, stand out?
Our Response: Ah yes, we’re well aware. Content is poised to reach even greater investment in the years to come. Marketers realize the need of content, indeed.
The best thing you can do as a business owner is know your audience. Assuming you interact with them on a daily basis, you know their pain points better than anybody. With this advantage, you can create content that addresses this.
Creating solutions to customer problems is some of the most valuable content there is, and if you learn how to create it in an efficient manner, you’ll surely have an edge over the competition.
Question Two: Is it safe to say that these mobile changes happening in Google will affect other ways people find my business?
Our Response: You’re definitely not wrong. Google is now setting the stage for another search update regarding mobile later in the year, claiming it will have significant impact.
Simply put, these are exciting times.
The chance for your business to grow even further is out there, but you’ll have to stay on top of the trends.
If your local listing is mobile-friendly already, and your own website isn’t, what does that signal to the consumer? You’re not servicing that type of customer. In the end, you’ll end up excluding more and more mobile users as time goes on.
People are also reading content across channels, so if your website isn’t responsive, you’re definitely limiting your touchpoint count with potential buyers.
The time for excluding mobile is long gone. At the very least, reroute mobile visitors to a static page with your company’s phone number on it. That way, you’ll at least be driving them to your storefront, as opposed to providing an inadequate experience.
To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.