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Got an SEO question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: I’ve heard a lot about mobile sites and am considering creating a mobile version for our business website. If we create a mobile website, how does Google know to differentiate between the mobile and desktop version, as well as which version to send visitors?

Our Response: There are several ways to go about this, according to Matt Cutts. You can either create a separate mobile website with a different URL that is completely mobile optimized, or you can craft a responsive website design that will render the same webpage for both desktop and mobile platforms. There are some nuances to these methods, though.

If you create a separate mobile site, you want to make sure that you’re not splitting up traffic between the two sites. In this case, you should insert a rel=”canonical” tag into the mobile HTML code and a rel=”alternate” tag into the desktop HTML code. This way, you can tell Google that these versions have the same content and can be combined for traffic allocation.

Using a responsive design is simpler but requires you to allow Google to crawl through your JavaScript so that it can easily direct visitors to the correct versions of your site.

For more help, check out some our suggested tips for mobile design.

Question Two: Article directories seem like a useful strategy for building links and search ranking for my business. Since the recent affront against guest posting, however, I’m starting to have second thoughts. What’s your take on article directories?

Our Response: Article directories used to be prominent several years ago. These days, they’re places to upload spammy content. While you’re still building links, article directories are more likely to be of low authority and quality. Instead, we recommend creating valuable content on your own website and promoting it that way as a link building strategy.

We also don’t believe that guest posting is a bad practice if it is done carefully. It is better to complete guest posting in an effort to share value on relevant sites, and not as a way to get links. Here are some useful ways you can build links.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.