Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: It seems that our traffic has plateaued. How to do I keep my traffic growing exponentially?

Our Response: Constantly and continuously grow your network. It’s probably one of the most difficult things to do as a business owner or marketer. The need to refine your service offering is there, but if you can’t meet new people (both online and offline) who want to promote your services, you won’t go far.

Continue to build your home base (website), but don’t neglect making new relationships. The great fallacy is when you create content, your perfect audience will come. In reality, that depends on who finds your message, and if they’re willing to spread it.

Question Two: How do I increase my Twitter followers?

Our Response: More followers come as a result of creating your own content and retweeting others’ content.

A lot of people make the mistake of solely sharing their own information. And while that is helpful in some respects, it severely limits the scope of what your followers read. If they want to only read your content, they’ll likely stick to your blog or website. And yes, some people simply use their Twitter as an extension of their RSS feed.

But unless your content can attract droves of fans at the drop of a hat already, you’ll need to retweet other users’ content so that they can return the favor.

So for review:

  1. Share your own original content.
  2. Retweet other users’ content.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.