Ask the Experts 2/4: Blog Topic Brainstorm, Managing Client Communication
Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.
To access our database of questions or ask your own question, become an UpCity member today or send an email to firstname.lastname@example.org. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.
Question One: What’s an easy way to come up with blog post topics for my website?
Our Response: A fairly simple way to come up with blog post topics is to look up content from from people with similar blogs. Peruse their archives and read their comment sections so that you can generate ideas.
If you want to take this a step further and study which content topics tend to get the most traffic, it would be in your best interest to analyze entire websites. Come up with a list of the most highly-trafficked categories of your blog and compare them to the traffic/social shares other sites have received for their own popular topics.
Use SEOProfiler to go deep into the backlinks other blogs have received to their most popular posts.
Question Two: My client keeps requesting changes to his website and it’s holding up our creation process. How can I explain to him a more efficient way of communicating on this project?
Our Response: We understand that clients need transparency. Open lines of communication are crucial to building trust between both the client and agency. However, there is a fine line between informing your customer on only the most important updates.
This is where YOU have to draw the line. As the agency, be firm in informing them upfront about where the limits are in terms of communication. Now, keep in mind, this doesn’t mean set a hard limit for every client you ever work with. It means be firm on the process that you and your client come to an agreement on before any work is actually done.
Some clients may require more attention than others. Others won’t want to talk to you until you show up with the finished product.
Whatever the process, layout a process. It’s unfair to both you and your client to inefficiently use time to deliver.
To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.