Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.
To access our database of questions or ask your own question, become an UpCity member today or send an email to firstname.lastname@example.org. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.
Question One: Can you tell us about the new mobile search updates in Google Search?
Our Response: As you know, Google is placing more emphasis on mobile devices. As a result, features specific to mobile are popping up in its infrastructure. In addition to marking sites as mobile-friendly, mobile users can now find related content in a new mobile-carousel in Google. This scrapes related content and grants them much more exposure than they would receive otherwise.
Optimizing your content for mobile devices is clearly important. This shows that even if you may be ranked higher on a desktop device, you can lose visibility if your site doesn’t fit a mobile interface.
Next steps? Get your site ready for mobile. Create shorter form content or long-form content formatted for quick reading snippets. It’s safe to say that Google is picking the winners and losers, and you have to make adjustments if you want to be on the right side.
Question Two: What new reputation tips do you have for agencies?
Our Response: It’s important to set goals when you plan on improving your reputation. Without the proper organization, you won’t be able to allocate your efforts efficiently, ending up with sporadic results for your brand. So, simply set clear goals with desired outcomes, and determine the ROI for your business when you accomplish these.
Another thing to consider is becoming a thought leader. It takes a full-blown marketing effort to make this successful, but you learn a lot your industry this way. Learn as much as you can about current trends and do your homework on competitors. Talk about what they aren’t addressing with their solutions. Position yourself as the most knowledgeable in the industry.
You’ll end with a strong reputation that no one bad review can penetrate, having built a reputation of learning and trust among your partners and clients.
To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.