Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.
To access our database of questions or ask your own question, become an UpCity member today or send an email to firstname.lastname@example.org. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.
Question One: What are some quick SEO tips that I can use to rank faster with my new website?
Our Response: Great question! If you want to rank faster using your website, make sure you do all you can to optimize your site for search.
One of the first things you can do is create a sitemap (we’ve linked to our post on the subject so you can finish it right away).
Another way to optimize your site (that we just demonstrated above) is to incorporate internal linking into your website content. This practice fortifies the structure within your site, in addition to providing a hierarchy search engines can meaningfully detect (the more internal links a page has, the higher quality it is relative to the others).
Finally, one of the best ways to get your site indexed and ranked is by creating content! However, here’s the kicker. In order to rank higher, you have to create quality content for your readers, NOT FOR THE SEARCH ENGINES. Sure, you can include specific keywords to drive traffic and relevancy, but you’re always better off attracting links from other webmasters to your site.
The higher value the links you get focused on your site, the faster your traffic and search optimization grows.
Question Two: I hear rumblings about the deal Twitter has with Google in order to index tweets. Does this mean my tweets will have increased SEO value?
Our Response: With this announcement in tow, there’s no question that this will raise the SEO value of your tweets. This means that the more social proof your tweets get, the more search traffic you’re likely to receive to that tweet for relevant key terms.
The advice for this question is sound and remains consistent: continue to provide high value content both on social media and through your site. Low-value retweets and favorites from thin content users isn’t likely to garner you search traffic (though we’re sure many will try to game the system this way, and it might work short-term). But we’re even more certain that Google will take into account user’s social media status in determining the tweet rankings, further incentivizing top quality tweets.
To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.