Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: How do you use trends to acquire more business through my website?

Our Response: Trends are popular topics that frequently occur in news and media. You may think trends don’t impact your business, but you’d be wrong. What if your industry starts getting more media coverage? As a result, you’ll garner more business leads and attention to your site (if it’s a reputable resource). In a separate scenario, what if a specific topic starts trending? Could you create content that relates your industry to that trend? This is exactly how you make use of trends. Learn how to connect your expertise with popular topic and see viewers flock to your site.

Posts about Google Penguin and new social media networks (read: Ello) are great examples of this. Try this out and see how it works. You might be surprised by the results.

Question Two: Which social network should I focus on for my business?

Our Response: The social network (or networks) that you decide to use depend very much on what your business decides to emphasis through media.

Twitter is for short bursts of conversation and quick status updates. You can share video and images on it as well.

Facebook is a more conversation platform. There you can have deeper and more flowing discussions than you would on Twitter.

Pinterest (as is YouTube) is nearly all visual.

Google Plus is for a more business-oriented audience. The sense of community there is just as deep as any other social network.

Which one(s) would you choose for your business?

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.