Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: We know that Facebook is looking worse and worse as a free source of organic traffic. Do you have any insider tips on getting more traffic from Facebook?

Our Response: The key to getting more engagement on Facebook is to a) post more frequently and b) increase the variety of content you post.

This forces you to treat Facebook as more than just an afterthought. Rather, it can be seen as a dedicated platform that you can add value to in order to educate your audience.

For more in-depth instructions on how to increase your Facebook page’s organic reach, take a look at this detailed post by Jim Belosic. The article sheds light on how he increased his page’s reach by more than 219% in 30 days.

Question Two: Is there anything specific we can do to increase our traffic by the end of the year?

Our Response: It’s holiday season, so one of the best things you can do right now is make “End of the Year”-themed blog post. We’re currently doing a series on the best posts for 2014.

Try coming up with similar ideas, and rest assured, traffic will start coming in once you take the time to write the content.

Also, be sure to record the year’s traffic levels and come up with goals for next year. Always be building traffic!

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.