Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: How do I create more meaningful content?

Our Response: If you’re a business owner, it may be difficult to write meaningful posts if you don’t have the time. For a content marketer, however, it’s imperative that he/she invests the time and energy to read. A lot.

You need a constant flow of new and old ideas in order to write about interesting connections that you perceive in your industry.

There are quite a few ways to create more meaningful content:

  1. Provide a personal opinion on something in the industry.

  2. Respond to an “expert’s” blog post.

  3. Address your customers’ frequently asked questions.

  4. Write about something that’s been on your mind for a while. Take a risk and see what happens.

Question Two: Should I try to build SEO traffic with a single page or a primary domain?

Our Response: It depends on what your goals are. You can better optimize your single page to get more traffic from a very specific term, but these targeted visitors may not come to the other parts of your site.

Focusing on bringing traffic through broader search terms to your top-level domain can prove beneficial, but not as targeted.

Really, it all depends on what your primary domain contains. Is it surrounding a very specific topic? Is the topic too broad for your individual pages to receive traffic?

These are questions you can easily answer if you do some research on your niche.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.