Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: You often stress the importance of writing content. What if our industry does not appeal to the masses and build traffic?

Our Response: If your business is truly uninteresting (to even you), we suggest either outsourcing your content or forgoing content altogether. We guarantee there is somebody writing content relevant to your business; look for and hire these people to do freelance writing. Conversely, not every business needs content. Most businesses require at least an online platform at the minimum, as to inform targeted visitors of their presence.

In the end, however, there is constantly news surrounding every industry. It’s highly unlikely there would be nothing to write about regarding your field.

Question Two: Are there alternatives to YouTube where we can explore hosting our videos?

Our Response: Try using Vimeo or Dailymotion to upload your business videos for more traffic. Check out our guides for each platform (Vimeo, Dailymotion).

Also feel free to take a look at some examples of top video channels in our blog post on the subject.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.