Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: What are the implications for social media in the upcoming year? How is this going to affect my business?

Our Response: We predict that social media will only grow in importance over the next year. Ad Age reports that small businesses spend more on social than any other media.

Now more than ever, customers are expecting to reach you across social media in an instant. By constantly adding value, responding to customer tweets, and sending status updates to engage your followers, you’ll be well on your way to providing excellent service via social media.

Social media is becoming more and more synonymous with ‘customer service.’ Continue to overdeliver in both respects.

Question Two: There are a lot of ways that I can get free traffic for my business. How do I go about getting it?

Our Response: Check out our free Daily Tips archive for more information on free traffic! If you’re just getting started, here are some quick tips to put you on the right path:

  1. Start reading up as much as you can on your industry (unless you are already an expert in it). Take a position and stick with it.

  2. Write a blog post supporting your position on said topic. Publish the post.

  3. Sign up for your top three social media networks. Share the post on all platforms.

  4. Ask people in your network to share and link to your post (especially those you’ve linked to from within the post).

There you have it! Instant traffic. Let us know how this process goes when you try it out!

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.