Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One:  Can you give us a breakdown of Google Penguin 3.0?

Our Response: Last Friday, Google began the new rollout of it’s Google Penguin algorithm. While the last Google Panda update centered on thin content, the update to the Penguin algorithm looks at individual websites’ backlink profiles. The update affects Google search engines worldwide, rolling out over the course of the next few weeks. It also impacts less than 1.0% of English search results.

As with the last update, sites that cleaned up their link profiles since getting penalized will be restored with better rankings.

Check out this article for more information.

Question Two: What are the best ways to get my site crawled by Google?

Our Response: The only way to get indexed in Google is if you first allow the search engine to crawl your website. There are several ways of doing it, the most common of which is simply submitting your website through Google Webmaster Tools.

Another great way to optimize your website for crawling is through adding an XML Sitemap to your site, as well as an RSS feed. Updating these features into your website allows Google to scrape the content from your site much more easily.

Here’s a blog post from Google for more information.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.