Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today or send an email to info@upcity.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: What’s the deal about the new Google Panda update? Will my site lose traffic as a result?

Our Answer: Last week, Google rolled out its latest search engine update, Google Panda 4.1. This update, along with all of Google Panda, is supposed to further root out thinly crafted content that is irrelevant to searchers. Nonetheless, if you were last pinpointed by Google Panda’s original release, changes you may have made to legitimize your site and content are recognized. In other words, the your site’s rankings can be restored if you took the proper course of action to restore it. If your site wasn’t affected, however, there is a chance you could be targeted this time around.

As for whether your site will lost traffic or not, it depends on how much your site relies on search traffic to get visitors. As long as you focus on strong content and valuable information for your target customer, you should see no problems regarding this revision.

Question Two: What are the best ways to use social media if you run a full-time business?

Our Answer: If you’re a small business owner, you might want to invest in someone to help you, whether we’re talking social media or other business activities. Doing social media right takes time and effort in order to get a loyal following. You’ll need to mention influencers in your status updates, reach out in order to potentially collaborate with up-and-comers, and more!

1. Outsource your social media.

If you find it difficult to balance acquiring new business, maintaining your current customers, and managing concerns all at the same time, it might be time for an assistant (virtual or otherwise).

2. Make time to do it on your own.

This, of course, is harder, but still doable. As your surf the web, bookmark some of the most interesting articles and stories related to your niche. You can most these updates periodically throughout the day demonstrating that you’re a brand that cares.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.