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Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question One: I am only concerned with keywords that are localized, as my business does not service outside of a specific area. How do I enter keywords that are localized without having to specify the town/city in each of the keywords.

Our Response: As a local business, you are correct that it’s important to use geo-targeted modifiers with all of your keywords.When you type categories into your UpCity Keyword Targeting section, you may want to add locations that are targeted to your audience such as Middletown, NY, new york, new york city, etc.

This process will help generate five keywords that add local modifiers to your current set of keyword phrases. Here are some examples to take a look at:
hearing aids orange county new york
hearing aids hudson valley
hearing aids new york
new york hear aid repairs
ny hearing aid repair service

We recommend removing some or all of the current categories in your account and replacing them with these local keywords categories. The keyword team usually suggests adding up to five in order to generate the best results. Let us know if you need further help and we’d be glad to provide more tips!

Question Two: What does “optimizing” my site encompass?

Our Response: To improve and establish your business in the search engines, you will want to control and elevate your site in the search engines. A business can optimize using a variety of content, local, mobile, social, and website strategies.

For example, link building in directories, on-site optimization, creating social media accounts, and writing blogs, are all strong strategies that support optimization of your web presence. Following these tasks will create high quality links, which will eventually help to increase your rankings in the search engines and bring you more traffic.

Question Three: I’ve just been reviewing my client, and it seems that his primary keyword have plummeted lower than we’d like to see as of late. The keyword was climbing in ranking, and then it decreased from 40 to 50 on your rankings report. Why would it drop so suddenly, and should we begin to browse for a new keyword?

Our Response: Thank you for submitting your inquiry. Keep a close watch on the rankings now, but there is most likely no need to change the keyword phrases right away. It is a good idea to look at your rankings throughout a longer period of time and ensure that there is a lift rather than a drop.

A couple items to note: It is quite  normal for keyword rankings to fluctuate slightly up and down in the search results. In fact, it is rare for a website to remain at one ranking for a long period of time. Since they keyword ranking decreased from 40 to 50, this is not that large of a change as say, 2 to 100.  If you keep up your marketing tactics and continue to create relevant links throughout your website and the web, the rankings will hopefully increase over time.

Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.