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Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question 1: What is my “domain authority,” and why is it important? My domain authority reduced by one in the last week.

Our Response: Domain Authority is an estimate of how well your website will be ranked by search engines. Just as Google takes into consideration various SEO factors while ranking a website, so does Domain Authority. The score given to a website is on a logarithmic scale. The higher the score of your domain, the better ranking and trust it is likely to receive from Google. Since the score is an aggregation of a many individual factors, a smart way to boost your ranking over time is to improve the overall SEO of the website. By creating high quality and trusted links, as well as original and well-written content, you can  help increase your success. Webpage Authority is a similar score, but it is reviewed for each individual page of the domain.

Question 2: Is there a way to unfollow people easily on Twitter?

Our Response: The act of unfollowing someone on Twitter sounds easy but can prove quite difficult and frankly annoying if you have a large list of followers. Twitter doesn’t demonstrate a great way of removing followers yet, so we are always on the look out for other methods.

To unfollow someone directly on Twitter.com: Click on the person’s profile in your Twitter list, and hold your cursor on the blue Following button. The button will turn to red, and click to Unfollow the user.

One platform outside of Twitter that we are using to unfollow users is ManageFlitter. This website sorts through your entire Twitter list and groups your followers. The application helps determine if you want to keep these people on your Twitter list. Some sorted groups that you can look through include “Fake-Following,” “Not Following Back,” “No Profile Image,” “Non-English,” “Inactive,” and “Quiet.” We advise you to look through the lists individually because often times some of the users can be incorrect (Example: My good friend doesn’t Tweet a lot, but she certainly is not Fake-Following me), but we’ve still found this software much easier and faster than using Twitter.com.

In the comments section below, let us know what unfollow tools your business has found useful.

Question 3:  Out of multiple locations, I have one that is closing. I removed pages directly related to the site and changed the keywords and meta tags. I have numerous blog posts regarding the location. Should I remove the keywords and tags regarding those posts, and how will this affect my SEO?

Our Response: Tap into our community of experts today! If you’re curious about online marketing or SEO, consider signing up for a free trial of UpCity. If you’re already an UpCity member, you can access the Ask the Expert area here and the Help Center here.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.