Ask the Expert 1/14: Google-Certified Domains, Local Marketing ROI
Got a question? UpCity’s Ask the Expert encourages members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.
To access our database of questions or ask your own question, become an UpCity member today or send an email to email@example.com. Sign up for our free Daily Tips newsletter to learn other strategies for improving your online presence.
Question One: Google’s domain registration service is now available to all users. How much of an impact do you think this will have on SEO?
Our Response: That’s an interesting question. Is it possible that Google will prioritize domains under its own company’s influence over those that customers buy at competing entities? That very well might be the case, although we don’t know for sure.
It’ll be interesting to see how Google Domains perform against other TLDs (top-level domains) in ranking from within the Google search engine. We’ve seen clear suggested advantages when users sign up and engage on Google Plus. While there may not be direct correlations, if you’re on the fence about getting one of these domains, we recommend getting one.
Test it against your previous domains if you have any. We’d love to hear your thoughts!
Question Two: We’re thinking of doing a local campaign, but we’re unsure of the ROI. I own a small business.
Our Response: We highly recommend doing local SEO, especially if you’re a local business owner. Year-over-year, business owners are increasingly waking up to the power of local marketing and citations. Nearly 40% of small business owners are planning on spending more this year.
Simply put, the power in local marketing is that customers see you more quickly than your competitors. That’s not a guarantee, but overall, your odds are higher if you invest in proper marketing.
We don’t, however, recommend diving in headfirst with money as the only determining factor. Be intelligent. By this, we don’t mean you should know about SEO (no one knows that much, as everyone is constantly learning). Just be clear on your goals for your marketing. Be realistic on the return on investment.
Choose an SEO company that understands your pain points, and you won’t be disappointed.
To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.