Ask An Expert 10/30: Local Keyword Selection, Kancart for Mobile, and Backlinks from Directories
Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.
To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.
Question One: I need help with my keywords. Our focus is property management and low cost real estate.
Our Response: Since your website is locally focused, consider this piece of information: Think local. Your keywords should almost always include geographic modifiers from where the company is located.
With your Austin, Texas, customers, a couple example solid keyword choices to consider are “Austin property management” and “property management in Austin Texas.” With these keyword phrase choices, we inserted your main ideas as well as your geo-targeted customers.
Question Two: Could you provide any background information on Kancart’s mobile services for my business?
Our Response: For online stores, it’s important to establish a relevant web and mobile presence in today’s growing mobile world. Kancart is an app to design and keep track of your mobile commerce, and it mainly focuses on conversion of online stores into mobile stores. The Kancart platform offers web designs and services for various devices: Androids, iPhones, customization, mobile web clouds, templates, and themes.
Let us know your feedback on this platform and how it’s helped your business!
Question Three: I have many backlinks and directory listings, but I am not showing any improvement lately. Why could this be?
Our Response: Thanks for submitting your inquiry. It looks like your unique domains count has stayed consistent over time and seems to be increasing since you began working with our UpCity software a couple weeks ago. With that in mind, we think you’ve been doing a great, proactive job so far with your links!
Overall, you shouldn’t have to worry too much about your total backlinks, as long as you continuously create them on a regular basis and you do not see a drop. It will take time to see a lift but that does not mean your hard work is not helping. We also recommend creating backlinks from a variety of qualifying resources; don’t use only directories!
Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.
To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.
About the author
Jordan is the Manager of SEO & Social Media at UpCity. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.
