Social media is a must-have in today’s digital world. It has been said that Twitter is a dying platform, but Twitter offers a variety of opportunities for business owners! Although Twitter has significantly fewer users than Facebook or Instagram, it’s still valuable for business owners of all industries.
A question on the mind of many social media marketers is whether or not Twitter Chats are still relevant. The truth is it depends highly on your industry, but several Twitter Chats are still relevant!
For those of you who don’t know what a Twitter Chat is or haven’t participated in one, a Twitter Chat is a conversation that users partake in around a specific topic on Twitter. These conversations are moderated by the host, use a predetermined hashtag and take place at a specific time.
Twitter Chats are valuable for industries of all types, but business owners in the field of digital marketing can benefit the most from the conversations that take place. There are multiple different topics and types of industries that host Twitter Chats, you’ll just have to find one that fits your business! Let’s learn about some of the benefits of Twitter chats and helpful tips you can use.
Benefits of Twitter Chats
So, what benefits can Twitter Chats provide for your business? Here are the top four you should know:
1. Understand Your Audience
Believe it or not, Twitter Chats are a more relaxed way for you to understand your audience. Why? Instead of creating buyer personas or assuming what your audience wants, you can actually get to know them, including the topics they enjoy and how you can reach them (which can ultimately help you improve your content marketing strategy).
2. Receive Feedback
Not only will you get to know them, but Twitter chats are also a great place for you to get feedback. Twitter is an open platform where people tend to be more open with their thoughts, feelings, and ideas. If you’re having a Twitter Chat, your audience will be more willing to tell you if something is wrong rather than submitting it through a contact form or leaving a review. Make sure you pay attention to when customers give feedback, as they’re expecting a response back, especially during a Twitter Chat!
3. Position Yourself as an Expert
You understand your audience, you’ve gotten their feedback, so the next big benefit of Twitter Chats is that you’re able to position yourself as the expert on the topic. Think about it — you wouldn’t host a webinar about social media if you didn’t know anything about social media, right? The same goes for Twitter Chats!
When you host a Twitter Chat focusing around a specific topic, it shows that you understand the topic and want to have a conversation around it. However, it also allows you to get the perspectives of other people and the opportunity to learn something you didn’t know!
4. Gain Followers
The last benefit of hosting Twitter Chats is that you’ll gain followers. Of course, you want to gain followers on all your social media channels, but when your follower count increases because of a Twitter Chat, these are quality follows! When you gain followers this way, it’s more likely that they’ll tune back in again when you have a future Twitter Chat because they trust your business and your opinion. Trust is difficult to obtain but easy to lose.
Are Twitter Chats Relevant to You?
Twitter Chats can be relevant, but are they relevant to you? It depends! Here are a few questions you should think about when determining if Twitter Chats are beneficial for your business:
- Are the topics relevant?
- Is it worth your time (an hour at most)?
- Are you trying to expand your Twitter following?
- Do you need inspiration/suggestions?
- Are you looking for feedback on your ideas?
- Do you want to be known as an expert on a certain topic?
Content Marketing Institute (#CMWorld) has a great chat to check out if you’re just getting started! This chat takes place on Tuesdays from 12 P.M. – 1 P.M. ET. If this Twitter Chat isn’t up your alley, check out this website for a list of chats split up by days and topics!
Twitter Chat Tips
There are several different categories of Twitter Chats, so it may take some searching to find one that’s right for your business. If you don’t understand exactly how they work, find one that seems relevant and just spectate! After you get a feel for the process, it’ll make it easier for you to participate (at least for me it did).
It’s easier to participate in a Twitter Chat with two people monitoring and responding to the questions/tweets that come in. You won’t want to accidentally ignore someone’s response to your answer! You typically get quite a few notifications during Twitter Chats, so it’s easy to overlook responses. Have someone specifically responding to the original questions asked by the host and the second person can be monitoring/responding to incoming notifications.
Twitter Chats can be beneficial for a variety of industries! Whether your business has been around for several years or you’re just getting started, participating in Twitter Chats can help with positioning you as an expert, getting feedback and inspiration, gaining followers and understanding your audience. Take the time to search for the chat that’s right for your business but remember to have fun while you’re chatting!