Many marketing agencies offer pay-per-click (PPC) advertising as one of their many services to help drive potential customers to your website. Without a doubt, Google AdWords is one of the best ways to increase your company’s online visibility. However, using the platform correctly is not quite as straightforward or simple as many may think. Unfortunately, many agencies who offer Google AdWords and other PPC campaigns do not know what they are doing. Furthermore, choosing an agency that is not certified by Google to properly manage AdWords accounts could result in you paying more for clicks.
Managing an effective PPC advertising campaign through Google AdWords is a specialized industry that requires time and knowledge of the program to make the most out of it. A well planned and executed campaign involves developing keyword strategies, creating a realistic advertising budget, and analyzing the results you receive to ensure that your ROI (Return on Investment) meets your expectations.
Since most business owners do not have the experience or the time to properly execute a paid online marketing campaign, it is common practice to outsource the labor of setting up and managing a Google AdWords campaign. As with any aspect of the business, you cannot trust just anyone to manage your PPC campaigns. Be sure that this important marketing tool is handled by a Google Partner Certified Agency.
What is a Google Partner Certified Agency?
When an agency becomes a Google Partner, they get Google’s official seal of approval and are constantly being evaluated to the highest standards. To reach the elite Google Partner Certified Agency status requires that the company employs multiple agents who are certified in Google AdWords, must continuously meet Google’s standards through sustained growth of client base, and must participate in ongoing training programs.
When considering a digital agency, be sure to research their qualifications and experience to ensure they are forthcoming about their Google AdWords qualifications, methods of optimizing your campaigns, and backend reporting experience.
Advantages to Working with a Google Partner Agency
A Google Partner has proven knowledge of Google AdWords and is dedicated to paid search marketing as well as PPC advertising for a number of clients. They manage Paid Search Ads, Retargeting Ads, Facebook Ads, YouTube Ads, and many more options through Search Engine Marketing (SEM), and organic traffic through Search Engine Optimization.
Google Partner Agencies Work Directly with Google
When it comes to staying abreast of new features and products, which are always changing and updating, having a direct line of communication with Google is crucial.
As a Google Partner, we are able to speak directly with Google regarding the account optimization, relevant insights, as well as comprehensive training on new features. Google Representatives often contact these partner agencies to schedule meetings concerning their clients’ accounts to help them stay optimized.
Google Partners Are Evaluated Constantly
When an agency becomes a Google Partner, they are essentially getting Google’s official seal of approval. Google has a stringent set of parameters when it comes to their standards of advertising best practices and their partners are constantly being evaluated to the highest standards.
Google’s rigorous level of scrutiny gives you the peace of mind of knowing that your account is being managed by a trusted agency. Simply put, if a certified agency fails to meet Google’s Standards of Best Practices, the certification is rescinded immediately.
Google Partners Know the Platform
Google requires that all Partners have an in-house AdWords Certified Professional who is experienced and knowledgeable in all areas of the platform. Google Partners have been extensively trained and monitored in basic features such as click-through-rate optimization, increasing quality scores, and user experience. They are also proficient in advanced areas such as dynamic keyword insertion, identifying negative keywords, and setting up automated rules to help achieve maximum potential.
Basically, a certified agency knows the platform completely and can apply strategically optimized AdWords to maximize your results at a more budget-friendly rate.
You Have Access to Innovative Beta Features
As a Google Partner, one of the major benefits is the ability to opt into beta testing of new features and tools. Beta features are routinely tested for a period of several months to a year before being effectively released to all AdWords users. Participation in beta features gives the clients of a Google Partner Agency a serious advantage in the future of online marketing.