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Perhaps you just opened up the shiny new doors of your business; maybe you’ve been around the block for quite a few years. Either way, you know your business needs to adapt to technology to drive traffic to your site. You’ve heard of Google My Business, but you’re not sure where to start or even what they really are. You’re in luck! Google My Business Posts are a digital marketing solution that is easy to use, free, and that can help you achieve the visibility you’ve been looking for. This beginner’s guide will teach you the basics so you can get started with GMB posts in no time!
Key Benefits of Google My Business Posts
Despite the benefits of posting on Google My Business, only about 50% of businesses are actively using this great tool. The benefits of using Google My Business posts are endless. Google My Business posts will:
1. Optimize Your Digital Presence for Free
Millions of people are using Google as their primary way to search for goods and services. Listing your business and posting on Google (for free) will help maximize your digital presence, making it easier to find and connect to your offerings.
2. Connect With Those Not on Social Media
Yes, there are those who are not on social media. Even people who are not on social media still use Google though! By posting content on Google My Business Posts as well as your social channels, you’ll maximize your potential digital reach.
3. Greater Opportunity to Promote Events and Specials
There are many different ways to promote your business. Maybe you have an event or special you want to tell the world about. Most people use social media to let the world know about these wonderful opportunities. With social media algorithms, there can be many missed opportunities. Your business can make up for these lost opportunities by promoting on Google My Business Posts! Plus, since your GMB Posts will show up in Google search results for specific queries, you’ll be able to promote your business to a more targeted audience.
Getting Started with Google My Business Posts
Now you know some of the amazing benefits of including Google My Business Posts in your digital marketing strategies. Now, let’s take a look at how you can use GMB Posts yourself!
1. Set Up Your Google My Business Account
First, you must have a Google My Business account. Setting it up is easy. You will need to enter all of your business information including name, address, phone number, and types of goods and services that you provide. A Google My Business account can be set up on a computer, tablet, or cell phone. After setting up your Google My Business account, you can start using posts to grab customers’ attention straight away! Any posts that you’ve created within the last 7 days will be shown underneath your business information in search results.
2. Creating Your First Google My Business Post
One of the best things about Google My Business is that it’s easy to navigate. Even low-tech business owners can create quality posts without frustration! To create a Google My Business Post, go to your GMB dashboard. There, you will find a place to video or photos as well as an area to compose the text of your post. Lastly, you will add in a call-to-action (CTA) to take your customers to an amazing deal or provide more information.
3. Add a Photo or Video
Don’t underestimate the true power of a photograph. People are driven to photos. They create a sense of emotion, urgency, and need. When adding an image or video clip to your Google My Business Posts, make sure it is high quality. The ideal image size is 750 x 750 pixels, but the minimum pixels for an image is 400 x 300 and the maximum is 10,000 x 10,000 pixels. If you are adding a video, remember that there is a 25MB limit.
4. Add Your Message
Google My Business posts have a maximum character count of 1,500. This usually equals about 250 words. The first 80-100 characters of your post will be displayed as a snippet in search results under your business information, so make sure they grab the reader’s attention!
5. Add Your Call To Action (CTA)
Google My Business Posts allow you to create a quality CTA by choosing one of four types:
- A Product CTA will help you introduce a product or service. Specific CTA’s can include “Buy Now”, “Learn More”, or “Order Online.”
- A What’s New CTA will help you provide news and information about your business or a product. You can provide a link to a news article that just covered your business or an interview you did with a local paper. Specific CTA’s can include “Learn More”, “Call Now”, or “Book.”
- An Event CTA will give you the opportunity to tell your customers about an upcoming event or sale. Specific CTA’s can include “Sign Up” or “Learn More.”
- An Offer CTA will help you share a great offer or free gift with your customers. Specific CTA’s can include “Call Now” or “Order Online.”
6. Publish and Cross-Post
Once you’ve chosen an effective CTA, go ahead and publish your post! The great thing about Google My Business Posts is that you can also share them on your website and other social media channels! Not only can these posts bring in additional organic traffic to your site through Google SERPs, but they can also be used as great content on other networks as well. One thing to keep in mind though is that Google My Business Posts only last for 7 days. In order to take full advantage of GMB Posts, you’ll need to post regularly!
Best Practices for Google My Business Posts
You may be wondering if having a Google My Business account or posting on it is worth it. The short answer is YES! The longer answer is that in order for it to be a successful marketing strategy for your business, you need to produce a certain type of content. Here are a few best practices for creating great Google My Business Posts.
1. Focus on Quality
First, your posts must be high-quality, meaning that your post is to the point and engaging in some way. You want to get your customer to want to read more and click on that CTA. To do this, you need to know your audience and write with them in mind!
2. Keep It Short and Conversational
Second, make sure to use a tone that is short and conversational. As a general best practice, although you can include more, try to keep your post around 100 words. The most important information should appear in the first few sentences to maximize the appeal of your content in the SERPs and draw people in. Ultimately, you want to be authentic and create trust. Talk to your customers as if they are right in front of you.
3. Use a Relevant CTA
The final thing to remember is to make your call to action relevant. For example, if you are trying to sell a particular product, link to that product and that product only. Don’t link to another place on your site that has nothing to do with the product you’re trying to sell. This is another way to be authentic and create trust. Don’t use your posts to trick your customers: match your CTA directly to your post.
The Bottom Line
Whether you are a seasoned business owner or a new business on the block, Google My Business is an easy and effective tool. Google My Business Posts can help your business reach a larger audience and create authority for your brand and business.