You’ve probably heard the basics when it comes to optimizing your local small business online. Making sure your address is correct, your website is listed, and that you’ve included a call-to-action button on your page are the just the beginning steps. If you’re looking to take the next step to extend your reach locally and engage your audience, check out these 7 tips for amping up your business’ online presence!
Create & Share Local Events on Facebook
Facebook has become a wonderful tool for small businesses. The platform not only highlights local events and activities, but they’ve created an entirely new app, Local, dedicated to helping weekend-warriors and local-enthusiasts connect with events near them. Use the Facebook Events tool to promote your business events, workshops, and even sales!
Run Locally Targeted Facebook Ads
Running ads on Facebook can be a phenomenal tool for reaching new customers! Whether you’re looking for new page likes, more engagement, website visits, or to share your upcoming event, Facebook has a variety of budget-friendly options to meet your goals.
Join Local Groups
Join and become active in local groups that your target audience is likely to be part of! For example, a children’s art teacher might join a neighborhood mommy group or local swap-and-shop. Share occasional business promotions, offers, and information but make sure not to spam and ALWAYS read group rules first – not all groups allow you to share business posts.
Interact with Your Community
Highlighting your local community is a great way to connect with other organizations in your area. By sharing local events, talking about a local non-profit you support, and simply sharing posts from their Facebook pages or re-gramming them on Instagram can expand your reach – especially when you tag the organization or page.
Add Location on Instagram and Use Local Hashtags
Not only does Instagram allows users to tag their location in their bio, but you can also tag your business location on each post. Pair that with using popular local hashtags (ex. #igkansascity or #visitkc) to reach potential new customers in your area.
Partner With Other Local Businesses
Finding a way to partner with other businesses in your area is a great way to reach their customers, especially if they are in a similar niche. Partner for an online giveaway, positive review, or even a small sponsorship with social media perks!
Stay Engaged with Your Audience with Social Media Management
If you want true engagement, don’t disappear from social media! It is not good to make just several posts per month. Post consistently to communicate with your target audience. The best way to do so is through social media scheduling. Use a tool like PromoRepublic’s publishing platform to perform automatic posting on your networks. Such an approach saves you time and guarantees regularity of social media posting. Automate posting and save time for other marketing activities!
Social media is all about being social. 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others! By responding to comments and messages, encouraging customers to leave reviews or share their experience with your products/services, sharing related content your audience finds interesting, and even showing an inside behind-the-scenes look into your business can encourage followers to stay engaged with your page and recommend your business to others.